Precise statistical method for advertisements put in movable terminal software
A technology of mobile terminals and statistical methods, which is applied in the direction of electrical components, automatic switching offices, messages/mailboxes/notifications, etc., can solve the problem that mobile terminal advertisement exposure and clicks cannot be accurately counted, and achieve accurate statistical data and statistical data full effect
Inactive Publication Date: 2009-11-11
TENCENT TECH (SHENZHEN) CO LTD
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[0011] Therefore, the main purpose of the present invention is to provide a method for accurate statistics of advertisements placed in mobile terminal software, so as to solve the problem of mobile terminal advertisements due to the limited capabilities of mobile terminal software and the fact that mobile terminals do not continue to connect to mobile networks. The problem that the amount of exposure and clicks cannot be accurately counted; another purpose of the present invention is to provide an accurate statistical method for advertisements placed on mobile terminal software, which can statistically measure key indicators in the field of advertisement placement: PV and UV
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[0031] In order to make the technical problems, technical solutions and beneficial effects to be solved by the present invention clearer, the present invention will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention.
[0032] see figure 1 , which is a flow chart of counting the amount of advertisement exposure by applying the precise statistical method of the present invention to the advertisement placed on the mobile terminal software. In the present invention, the mobile terminal can specifically be a mobile phone or other similar devices with wireless communication functions, the mobile terminal software can be mobile phone client software, and the wireless advertisement publishing platform can be composed of several servers, which can communicate wirelessly with the mobile te...
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The invention discloses a precise statistical method for advertisements put in movable terminal software, which comprises the steps: A1, a wireless advertisement release platform puts all the advertisements needed to be put into the movable terminal software; A2, the movable terminal software records the ID of the displayed advertisements and simultaneously increases the corresponding exposure of the advertisements; A3, the movable terminal software reports the corresponding exposure of each advertisement ID to the wireless advertisement release platform; and A4, the wireless advertisement release platform precisely calculates the exposure of all the advertisements. The invention also provides a precise statistical method for advertisements put on movable terminal software, which can precisely calculate the click rate of the advertisements. The statistical method not only precisely calculates the data of advertisement effect, but also more comprehensively calculates the data, thereby being capable of calculating the key indexes for measuring the advertisement putting in fields, which comprise a PV and a UV.
Description
technical field [0001] The invention relates to an advertisement statistical method, in particular to an accurate statistical method for advertisements placed on mobile terminal software. Background technique [0002] With the development of software and hardware platforms of mobile terminals such as mobile phones, mobile terminals, as the fifth media, have become a hot spot in the industry, and various wireless Internet service applications have emerged one after another. Mainly have short development cycle, convenient operation, wide range of support, mobile WAP (Wireless Application Protocol) services suitable for pure information services, such as news browsing; Potential, suitable for mobile phone software services that represent high-end application services with complex operations, such as IM (instant messaging), video, music, etc. [0003] No matter what kind of wireless Internet service, in the domestic market environment, the charging operation mode is not popular...
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IPC IPC(8): H04W4/12H04W24/00
CPCH04M3/4878H04M2201/36H04W4/12H04M2203/2083H04M2201/12H04M2207/18
Inventor 何竞杨勇张桂蜀吴振宇邱会发
Owner TENCENT TECH (SHENZHEN) CO LTD
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