Statistical device and detection method for television audience ratings based on human face

A face detection and audience rating technology, which is applied in the parts of TV systems, TVs, color TVs, etc., can solve disputes between TV stations and advertising companies on effective viewing points, differences in calculation methods and target population definitions, and data accuracy doubts, etc. problem, to avoid double calculation, reduce possibility, and facilitate installation

Inactive Publication Date: 2009-11-25
费炜 +2
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Problems solved by technology

[0007] But the problem is: 1. Use the imprecise figures such as ratings in the calculation of advertising costs that require extremely high accuracy, so as to judge whether the TV station has fulfilled the ratings promised in the contract and determine the compensation plan; 2. The amount of advertisements to be rebroadcasted is so precise, but the data

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  • Statistical device and detection method for television audience ratings based on human face
  • Statistical device and detection method for television audience ratings based on human face
  • Statistical device and detection method for television audience ratings based on human face

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Embodiment Construction

[0045] Please refer to the accompanying drawings for a further description of the present invention.

[0046] Such as figure 1 As shown, the present invention provides a kind of TV viewing rate statistical device based on human face detection, and this device comprises double camera 1, infrared light 2, infrared light filter 3, set-top box 4 and background server 6, described double camera 1 is connected in parallel with the infrared light 2 and the infrared light filter 3, and the dual camera 1 is connected with the set-top box 4 in addition, and the set-top box 4 is connected with the background server 6 through wired or wireless mode, and the set-top box 4 is also connected with the TV set 5.

[0047] The dual camera 2 can collect face images in a 180-degree wide-angle range in front of the TV screen, collect the face images of the viewer 7 in a dark environment through the infrared lamp 3, and the infrared light filter 3 can effectively filter the infrared light. Light, e...

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Abstract

The invention relates to a statistical device and a detection method for television audience ratings based on human face detection, and the device includes a dual camera, an infrared lamp, an infrared lamp light filtering device, a set-top box and a background server, wherein, the dual camera, the infrared lamp and the infrared lamp light filtering device are in a parallel connection, the dual camera is connected with another set-top box, and the set-top box is connected with the background server in a wired or a wireless mode, and the set-top box is also connected with the television set. The invention has the advantages that identity and watching state are recognized and confirmed by biological characteristics; number of people for watching specific advertisement in each time period, preference degree as well as age, gender, level of living of watcher are counted, detected human face is in real-time tracking, thereby avoiding multiple counting and improving accuracy of television audience rating.

Description

technical field [0001] The invention relates to an audience rating statistics device, in particular to a TV audience rating statistics device based on human face detection, and a detection method of the device. Background technique [0002] As we all know, the value and effect of advertising directly affect the interests of businesses. [0003] Advertisements in newspapers and magazines are paid according to the circulation, and online advertisements are paid according to the number of views. For these methods of placing advertisements, it is necessary to carry out quantitative statistics through technical means. [0004] TV advertising is the most effective advertising channel. For TV advertising, usually broadcasters cannot know in advance exactly how many viewers will see a specific advertisement, let alone accurately count the gender of the people watching a specific advertisement. , age, standard of living, etc. So a lot of work goes into predicting viewership numbers...

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Application Information

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IPC IPC(8): H04N5/00G06Q30/00G06K9/00G06Q30/02H04N21/258
Inventor 费炜袁存鼎郭大治
Owner 费炜
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