Message announcing system based on locating user behavior and method thereof

A behavioral and user-based technology, applied in the transmission system, branch offices to provide special service devices, data exchange details, etc., can solve the problems of not supporting user-oriented message notification, poor real-time performance, etc., to achieve accurate release and improve real-time performance

Active Publication Date: 2010-05-05
ZHENGZHOU SEANET TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The purpose of the present invention is to overcome the problems of poor real-time performance and not supporting directional message notification to users in the existing message notification method, thereby providing a message notification system and method based on user behavior orientation

Method used

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  • Message announcing system based on locating user behavior and method thereof
  • Message announcing system based on locating user behavior and method thereof
  • Message announcing system based on locating user behavior and method thereof

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Embodiment Construction

[0046] The present invention will be further described below in conjunction with accompanying drawing:

[0047] figure 1 It is a system architecture diagram of the present invention, and the main modules include user behavior collection 101, cluster computing engine 102, multicast group management 103 and message notification management 104, wherein:

[0048] User behavior collection 101: Obtain user viewing behavior through log analysis and establish a user behavior matrix.

[0049] Cluster calculation engine 102: clustering the user behavior matrix generated by the user behavior collection module by using a clustering algorithm to generate a user group behavior matrix.

[0050] Multicast group management 103: assign a message notification multicast group to each user group, and receive periodic inquiries from user terminals, and return the message notification multicast group address corresponding to the user group to which it belongs.

[0051] Message notification managem...

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Abstract

The invention discloses a message announcing system based on locating a user behavior and a method thereof. The invention is characterized in that the system comprises: a user behavior acquisition module for acquiring a user view behavior and building a user behavior matrix by analyzing a daily; a cluster counting engine module for clustering the user behavior matrix generated by the user behavior acquisition module to generate a user group behavior matrix with a clustering algorithm; a multicast group management module for distributing a message announcing multicast group to each user, receiving periodical query from a user terminal, and returning a message announcing multicast group address corresponding the user group to the user terminal; and a message announcing management module for remaining the feature user behavior matrix of a message announcing type, when announcing the message, counting the related coefficient between the message announcement and the user group, and distributing the message announcement to the user group with the related coefficient which is higher than a preset threshold value through a multicast information channel. The invention also discloses a message announcing method based on locating the user behavior.

Description

technical field [0001] The invention relates to the technical field of message notification in a network environment, and relates to a user behavior-oriented message notification system and method. Background technique [0002] With the continuous advancement of the triple play process, IPTV has increasingly replaced traditional broadcasting and television technology. The outstanding advantage of IPTV lies in its good support for interactive services. As an important embodiment of the interactive features of IPTV, message notification is an important application of IPTV, which can be used for information notification and advertisement delivery to users. [0003] The message notification system in the current IPTV operating environment adopts a Web-based method, that is, the notification content of the message notification is packaged into an Html page, and the user terminal accesses the page through the Http protocol to obtain the notification content. In this implementatio...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L12/18H04L29/06
Inventor 王劲林李良斌刘学王必尧
Owner ZHENGZHOU SEANET TECH CO LTD
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