Television advertisement-delivery analysis system and method

A technology for analyzing systems and TV advertisements, applied in electrical components, selective content distribution, business, etc., can solve problems such as low cost performance, large investment in human resources, and long time consumption

Inactive Publication Date: 2011-11-23
黄晓亮
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AI Technical Summary

Problems solved by technology

[0006] Aiming at the problems existing in the above-mentioned prior art, the object of the present invention is to provide a TV advertisement placement analysis system and method, from comprehensively collecting TV station advertising space information and calculating advertising space viewing related data, to accepting advertisement user demand information and according to Advertiser demand information is fully automat

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  • Television advertisement-delivery analysis system and method
  • Television advertisement-delivery analysis system and method
  • Television advertisement-delivery analysis system and method

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Embodiment Construction

[0046] In order to make the object, technical solution and advantages of the present invention more clear, the present invention will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention.

[0047] figure 1 It shows the structural diagram of the TV advertisement placement analysis system provided by the present invention. as attached figure 1 as shown,

[0048]The media data production system 100 provides the advertising space information data package to the delivery analysis system 300 . The media data production system 100 and the delivery analysis system 300 can run on the same machine. All kinds of large, medium and small computers can be used as deployment machines.

[0049] The media data production system 100 includes the following parts:

[0050] The advertising space ...

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Abstract

The invention belongs to the technical field of the television advertisement, and provides a television advertisement-delivery analysis system and method for solving the problems of incomplete collection of advertisement resources, limitation of man-made experience-based judgement, low cost performance of the delivery scheme made and long making period in the process of making the television advertisement delivery scheme in the prior art. In the invention, a media data making system, a user demand information collection system and a delivery analysis system are included, wherein the media data making system is used for collecting and calculating advertisement resource information; the user demand information collection system is used for collecting relevant information including a major advertisement delivery object, a media discount and the like; and the delivery analysis system is used for receiving the information provided by the media data making system and the user demand information collection system, and performs the calculation and selection of the cost performance; therefore, the television media delivery scheme is generated in a full-automatic, comprehensive-calculation and high-speed manner.

Description

technical field [0001] The invention belongs to the technical field of television advertisements, and in particular relates to a television advertisement placement analysis system capable of quickly and accurately generating cost-effective television advertisement placement schemes by means of high-speed computer calculations, and a television advertisement placement analysis method applied to the system. Background technique [0002] At present, media planners analyze and make TV advertisement placement plans, mainly relying on manual work or simply with the help of some computer software, such as Microsoft Excel, to collect information on some TV station advertisements, combine the price of advertisement places and viewing data, and rely on subjective experience , Intended to select and combine advertising positions to form a TV advertising placement plan. In the analysis process, there are incomplete analysis of advertising resources and limitations of human experience jud...

Claims

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Application Information

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IPC IPC(8): G06Q30/00H04N21/2668
Inventor 黄晓亮林锡鸿刘德峰
Owner 黄晓亮
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