Television advertisement-delivery analysis system and method

Abstract

The invention belongs to the technical field of the television advertisement, and provides a television advertisement-delivery analysis system and method for solving the problems of incomplete collection of advertisement resources, limitation of man-made experience-based judgement, low cost performance of the delivery scheme made and long making period in the process of making the television advertisement delivery scheme in the prior art. In the invention, a media data making system, a user demand information collection system and a delivery analysis system are included, wherein the media data making system is used for collecting and calculating advertisement resource information; the user demand information collection system is used for collecting relevant information including a major advertisement delivery object, a media discount and the like; and the delivery analysis system is used for receiving the information provided by the media data making system and the user demand information collection system, and performs the calculation and selection of the cost performance; therefore, the television media delivery scheme is generated in a full-automatic, comprehensive-calculation and high-speed manner.

Description

technical field [0001] The invention belongs to the technical field of television advertisements, and in particular relates to a television advertisement placement analysis system capable of quickly and accurately generating cost-effective television advertisement placement schemes by means of high-speed computer calculations, and a television advertisement placement analysis method applied to the system. Background technique [0002] At present, media planners analyze and make TV advertisement placement plans, mainly relying on manual work or simply with the help of some computer software, such as Microsoft Excel, to collect information on some TV station advertisements, combine the price of advertisement places and viewing data, and rely on subjective experience , Intended to select and combine advertising positions to form a TV advertising placement plan. In the analysis process, there are incomplete analysis of advertising resources and limitations of human experience jud...

AI Technical Summary

Problems solved by technology

[0006] Aiming at the problems existing in the above-mentioned prior art, the object of the present invention is to provide a TV advertisement placement analysis system and method, from comprehensively collecting TV station advertising space information and calculating advertising space viewing related data, to accepting advertisement user demand information and according to Advertiser demand information is fully automated, comprehensively calculated, and high-speed for all advertising spaces, providing advertisers with efficient TV advertising placement solutions, thereby eliminating the difficulty in fully collecting advertising space data and overall calculations in the process of manual production. , time-consuming, large investment in human resources, and human experience to determine the limitations of the cost-effective solution

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