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A system and method for realizing video overlay value-added service in iptv system

A value-added service and video overlay technology, applied in image communication, selective content distribution, electrical components, etc., can solve the problems of reducing user value-added services, pushing value-added services to end users, and low pertinence, so as to achieve a good interactive platform Effect

Inactive Publication Date: 2011-12-21
ZTE CORP
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0003] At present, with the development of value-added services in the IPTV system, a variety of value-added services are displayed in front of everyone, but the current value-added services are basically accessed through EPG (Electronic Program Menu) jumps, the mode is relatively fixed, and the pertinence is not high. , needs to be entered through the subjective actions of end users, and value-added services cannot be pushed to end users in a timely manner, which reduces the chances of users to experience and perceive value-added services to a certain extent

Method used

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  • A system and method for realizing video overlay value-added service in iptv system

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Embodiment Construction

[0046] In order to make the technical problems, technical solutions and beneficial effects to be solved by the present invention clearer and clearer, the present invention will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention.

[0047] figure 1 Shown is a schematic diagram of the system structure for realizing the video overlay value-added service in this embodiment. Among them, the system includes video overlay platform, set-top box, third-party value-added service system and IPTV system.

[0048] details as follows:

[0049] (1) Video overlay platform: mainly composed of video overlay management system and video overlay EPG server. The video overlay management system is responsible for the management of value-added service information and channel program data, and at the s...

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Abstract

The present invention provides a system and method for implementing video overlay value-added services in an IPTV system, wherein the system includes: an IPTV system, a third-party value-added service system, a set-top box, and a video overlay platform; the corresponding implementation method includes: performing on the video overlay platform Superimposition and binding operation of value-added services and video programs; the set-top box obtains the superimposed value-added service control page from the video superimposition platform after entering the video program; the set-top box superimposes the display of value-added services on top of the current video program according to the control of the value-added service control page. The embodiments of the present invention display channels or programs through the built-in main window of the set-top box, and display value-added services through the superimposed window directly superimposed on the main window, so that users can conveniently use value-added services while watching programs, so that users can watch video programs At the same time, you can experience a diversified service experience, and at the same time, it also provides a good interactive platform for the operator's multi-service operation.

Description

technical field [0001] The invention relates to the field of IPTV (interactive network television) value-added services, in particular to a system and method for realizing video superposition value-added services in an IPTV system. Background technique [0002] In the IPTV system, IPTV services can be roughly divided into two categories: basic services and value-added services. The basic services of IPTV refer to video content services based on audio-visual content, including live broadcast, on-demand, carousel, time-shifting, etc.; value-added services Including business or application services such as communications, information, games, and transactions. [0003] At present, with the development of value-added services in the IPTV system, a variety of value-added services are displayed in front of everyone, but the current value-added services are basically accessed through EPG (Electronic Program Menu) jumps, the mode is relatively fixed, and the pertinence is not high. ...

Claims

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Application Information

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IPC IPC(8): H04N21/20H04N21/40
Inventor 孔建华许韶平张涛
Owner ZTE CORP