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Intelligent television and advertisement implementing method and system for intelligent televisions

A technology of smart TV and its implementation method, which is applied in the direction of electrical components, image communication, selective content distribution, etc., can solve the problems of low commercial efficiency and poor user experience, and achieve the effect of rich content and more diversified display effects

Active Publication Date: 2012-02-01
TCL CORPORATION
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] In order to solve the problems of poor user experience and low commercial benefits when smart TVs are turned on and off in the prior art, the present invention provides a method and system for implementing smart TV advertisements to improve user experience and business benefits

Method used

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  • Intelligent television and advertisement implementing method and system for intelligent televisions
  • Intelligent television and advertisement implementing method and system for intelligent televisions
  • Intelligent television and advertisement implementing method and system for intelligent televisions

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Embodiment Construction

[0067] The smart TV and smart TV advertisement implementation method and system provided by the present invention, in order to make the purpose, technical solution and advantages of the present invention clearer and clearer, the present invention will be further described in detail below with reference to the accompanying drawings and examples. It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention.

[0068] see figure 1 , figure 1 It is a flow chart of a preferred embodiment of the advertisement push method when the smart TV is turned on in the smart TV advertisement implementation method of the present invention. The method for pushing advertisements when the smart TV is turned on serves as Embodiment 1 of the present invention. Embodiment 1 of the present invention provides a smart TV advertisement implementation method, such as figure 1 , including the step of pushing the sm...

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Abstract

The invention discloses an intelligent television, an advertisement implementing method and an advertisement implementing system for the intelligent televisions. The intelligent television detects whether a server side has a latest startup advertisement by an advertisement delivering service process; when the server side has a latest startup advertisement, the latest startup advertisement is downloaded to the intelligent television as required, and covers the original advertisement data packets of the intelligent television; after the process of downloading is completed, a normal intelligent television startup process is entered so as to automatically play the latest startup advertisement, and a main interface of the intelligent television is entered. According to the invention, the startup / shutdown advertisement and online advertisement delivering of the intelligent television can be realized, therefore the intelligent television increases a function of updating startup / shutdown advertisements and online advertisements, and the dynamic switching between startup and shutdown animations of the intelligent television can be realized.

Description

technical field [0001] The invention relates to the field of smart TVs, in particular to a method and system for realizing smart TV advertisements. Background technique [0002] With the improvement of living standards, the application of advertising will become more and more extensive, and the forms of advertising will become more and more diversified. However, if the same type of advertisements are pushed to different customers aimlessly, the advertisements are not placed according to the user's preferences, and the income will be very low. [0003] At present, with the development of smart TV and Internet technology, smart TVs with multiple functions including watching smart TV programs, live streaming media, and accessing the Internet have emerged. However, the smart TV in the prior art only has a static or single picture or the logo of the manufacturer when it is turned on and off, and the picture or logo on and off of this smart TV cannot be adjusted or changed accord...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/2668
Inventor 温陇德
Owner TCL CORPORATION
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