A method and system for controlling information push

Abstract

The invention discloses an information pushing control method and an information pushing control system. The method comprises the following steps that: a subscription information database stores the subscription information of pushing information; a subscription information weight computation center reads the subscription information of the pushing information from the subscription information database, computes a weight of each content in the subscription information according to the contents of the read subscription information and historical data of a corresponding information display position, generates a resource file according to the contents of the subscription information and the corresponding weights, and sends the resource file to a server; a client requests the subscription information to the server according to user information; the server selects the subscription information which is suitable for a user according to the user information, the contents of the subscription information and the corresponding weights, and sends information materials which correspond to the selected subscription information to the client; and the client displays the information materials. By the invention, a specific requirement for information display can be accurately met, and the flexibility of the information display is improved.

Description

technical field [0001] The invention relates to network information transmission technology, in particular to a method and system for controlling information push. Background technique [0002] With the rapid development of Internet technology, the number of Internet users is increasing day by day, and it has become a very common application to display information through a carrier such as a web page. At present, the following methods are usually used to realize the information display on the webpage: insert a piece of monitoring code on the webpage, when the user browses the webpage, the client accesses the server of the monitoring code, pulls relevant information materials from the server and places them in the corresponding position of the webpage (referred to as the information display position) to display; the server collects the statistics of the exposure data according to the information materials pulled by the client. [0003] Online video playback is a hot spot in ...

AI Technical Summary

Problems solved by technology

[0005] 1. The billing methods for information display usually include three billing methods: billing by time, billing by traffic, and billing by user clicks. However, in the prior art, only one billing method can be adopted for a single information display position way, unable to achieve the integration of multiple billing methods;

[0006] 2. It is impossible to carry out precise orientation according to the specific requirements of customers (such as: displaying the age of the crowd, displaying the gender of the crowd, and displaying the region), thus losing the flexibility of information display; that is to say, the current information display cannot satisfy only specific Specific targeting requirements for groups of people, specific age groups, specific genders, specific regions, etc.

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