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Method and device for determining preference categories

A determination method and technology for determining devices, applied in data processing applications, instruments, calculations, etc., can solve the problems of waste of processing resources of website processing system, low accuracy and flexibility, etc., to improve flexibility, improve accuracy, and save Effects of processing resources

Inactive Publication Date: 2012-09-19
ALIBABA GRP HLDG LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0013] The embodiment of the present application provides a method and device for determining a preference category, which is used to solve the problem in the prior art that the method for determining a user's preference category when visiting a website has low accuracy and flexibility and wastes a lot of website processing systems The processing resource problem

Method used

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  • Method and device for determining preference categories
  • Method and device for determining preference categories
  • Method and device for determining preference categories

Examples

Experimental program
Comparison scheme
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Embodiment 1

[0026] Embodiment 1 of the present application provides a method for determining preference categories, such as figure 2 As shown, the specific process is as follows:

[0027] Step 21, obtaining the attribute information of each access attribute of the user who visits the website;

[0028] If the user visits the website by logging in, the user can be called an old user of the website; if the user does not log in to the website when visiting the website, but the user has visited the website before, and the web browser used by the user stores There is a temporary access ID assigned to the user for accessing the website. At this time, the user is also called an old user of the website. The temporary access ID assigned to the user by the website is generally stored in the cookie file of the user's web browser. Or flash files or other types of identification files; if the user does not log in to the website when visiting the website, and the web browser used by the user does not ...

Embodiment 2

[0077] Such as Figure 5 As shown, Embodiment 2 of the present application proposes a network architecture diagram for providing users with product information of recommended products, which is divided into a data model layer, a data layer, an application function layer, and an external service interface, wherein:

[0078] The data model layer is mainly responsible for calculating the commodity popularity of each commodity, and performing preference category statistics based on attribute information. The data layer is mainly responsible for determining the recommended commodities corresponding to each category according to the popularity of each commodity, and according to the preference category based on attribute information Determine the corresponding relationship between attribute information and preference categories. The application function layer is mainly responsible for identifying whether the user who visits the website is a new user. If it is a new user, obtain the a...

Embodiment 3

[0080] Embodiment 3 of the present application provides a device for determining preference categories, the structure of which is as follows Image 6 As shown, it includes an acquisition unit 61, a first search unit 62 and a first determination unit 63, wherein

[0081] An acquisition unit 61, configured to acquire attribute information of each access attribute of a user who visits the website;

[0082] The first searching unit 62 is configured to, for each piece of attribute information acquired by the acquiring unit 61, search for each preference category corresponding to the attribute information in the corresponding relationship between the attribute information and the preference category;

[0083] The first determination unit 63 is configured to determine the preference category of the user when visiting the website according to the preference categories found by the first search unit 62 .

[0084] Preferably, the device for determining the preference category further i...

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Abstract

The invention discloses a method and a device for determining preference categories. The method includes the steps: obtaining attribute information of all access attributes of website access users; finding all preference categories corresponding to the attribute information in corresponding relationship of the attribute information and the preference categories respectively according to the obtained attribute information; and determining the preference categories when the users access a website according to the found preference categories. By means of the technical scheme, problems in the prior art that the method for determining the preference categories when the users access the website is poor in accuracy and flexibility and wastes a lot of processing resources of a website processing system are solved.

Description

technical field [0001] The present application relates to the technical field of Internet information processing, and in particular to a method and device for determining a preference category. Background technique [0002] E-commerce websites provide users with commodity information that can be traded on the Internet. Users use the fund settlement system of e-commerce websites to purchase commodities, and e-commerce websites deliver the commodities purchased by users to users through the logistics distribution system. Improve the convenience of shopping for users. [0003] When a user visits an e-commerce website, the website generally determines the user's preferred category (called the preferred category) among all the categories included, and then recommends the determined preferred category on the page opened by the user. To the user, so that the user can smoothly find the product he needs among the products included in the preferred category recommended by the website...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30G06Q30/00
CPCG06Q30/00
Inventor 杨志雄苏宁军龙荣深张旭
Owner ALIBABA GRP HLDG LTD
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