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Method and device for recommending articles to user by website

A technology for recommending items and users, applied in the information field, can solve problems such as narrow application range, narrow recommendation range, and large contingency, and achieve the effects of improving quality, increasing viscosity, and increasing accuracy

Inactive Publication Date: 2012-10-10
BEIJING UNIV OF POSTS & TELECOMM
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The problem is: the former relies on the behavior of a single user, which is highly accidental and has a narrow scope of recommendation; the latter relies on user ratings and has a narrow scope of application

Method used

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  • Method and device for recommending articles to user by website
  • Method and device for recommending articles to user by website
  • Method and device for recommending articles to user by website

Examples

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Embodiment Construction

[0025] Embodiments of the present invention are described in detail below, examples of which are shown in the drawings, wherein the same or similar reference numerals designate the same or similar elements or elements having the same or similar functions throughout. The embodiments described below by referring to the figures are exemplary only for explaining the present invention and should not be construed as limiting the present invention. On the contrary, the embodiments of the present invention include all changes, modifications and equivalents coming within the spirit and scope of the appended claims.

[0026] In the description of the present invention, it should be noted that unless otherwise specified and limited, the terms "connected" and "connected" should be understood in a broad sense, for example, it can be a fixed connection, a detachable connection, or an integral Ground connection; it can be mechanical connection or electrical connection; it can be direct conne...

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Abstract

The invention provides a method and a device for recommending articles to a user by a website. The method comprises the following steps of: receiving the selection of the user for a first article; inquiring a second article database related to the first article and the historical records of the user according to registration materials of the user on the website, and obtaining a group to which the user belongs according to the historical records of the user; recommending a second article related to the first article according to the second article database, the historical records of the user and the group to which the user belongs; receiving the evaluation of the user to the first article; and recoding the evaluation of the user to the first article to the historical records of the user. According to the method, an interest point can be positioned rapidly, user experience can be improved remarkably, the user viscosity can be enhanced, the recommendation accuracy can be improved, and simultaneously the articles can be recommended to a new user according to the group, the problem of data sparsity is solved effectively, and moreover, the recommendation quality can be improved according to the feedback of a recommendation result of the user.

Description

technical field [0001] The invention relates to the field of information technology, in particular to a service method and device for recommending items to users by a website. Background technique [0002] When users browse Internet content, they are affected by various factors and cannot quickly find the content they are interested in. For example, users of mobile terminals need to browse multiple pages to find the content they are interested in due to the limitation of the size of the mobile terminal, or The diversification of modern information makes it take more time for users to find interesting content, thus making the user experience poor. [0003] At present, the browsing object is obtained through the user's browsing behavior, and then the recommendation information matching the user's browsing behavior is obtained according to the browsing object to recommend items of interest to the user, or the set of items to be recommended is obtained according to the user's ra...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06F17/30
Inventor 鄂海红宋美娜马琳许可皮人杰王晓晖于艳华刘廉如黎燕宋俊德杨俊凌晓良赵哲姜伟群
Owner BEIJING UNIV OF POSTS & TELECOMM
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