Insurance recommendation system framework and insurance recommendation method based on e-commerce platform

Abstract

The invention belongs to the technical field of recommendation systems in the information technology and relates to an insurance recommendation system framework and an insurance recommendation method based on an e-commerce platform. The insurance recommendation system framework and the insurance recommendation method are particularly suitable for insurance recommendation application under the Internet environment and also have reference significance to the recommendation of other commodities based on the e-commerce. Aiming at the characteristic of being based on an insurance e-commerce platform, a generalized system framework for an individualized insurance recommendation system is disclosed; in consideration of the specific scene of the insurance e-commerce platform, an insurance individualized recommendation process based on the e-commerce platform is designed; all recommendation methods are integrated in one recommendation framework, the advantages of all recommendation methods are fully utilized and the goal of accurate and reliable individualized insurance recommendation is realized; two modes, i.e. an offline recommendation mode and an online recommendation mode are jointly used to guarantee the timeliness of the recommendation; recommendation results are explained and the behaviors of users on which each recommendation result is given are pointed out; due to the specificity of insurance recommendation, a reasonable recommendation result display interface is designed.

Description

technical field [0001] The invention belongs to the technical field of recommender systems in information technology, is particularly suitable for insurance recommendation based on e-commerce under the Internet environment, and has reference significance for other product recommendations based on e-commerce platforms. Background technique [0002] With the rapid development and wide application of Internet technology, e-commerce applications are booming. While the new business environment provides new business opportunities for enterprises, it also poses new challenges to enterprises. Customer-centric customer relationship management is the key for enterprises to attract and improve customer stickiness in the e-commerce environment. How to attract new customers in the ever-changing e-commerce era, improve their user experience, and motivate them to stay with products or services that attract customers has become the main task of many e-commerce companies. On the other hand...

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