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Advertisement embedded system and advertisement embedded method

A technology of advertising and advertising media, applied in the direction of image communication, selective content distribution, electrical components, etc., can solve problems affecting data transmission efficiency, disconnected signals, bandwidth consumption, etc., to achieve extensive use value and expand advertising benefits , the effect of improving the accuracy

Inactive Publication Date: 2014-03-26
INSTITUTE FOR INFORMATION INDUSTRY
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  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, to play each movie or program, the image signal, sound signal and subtitle signal of the digital multimedia audio-visual data need to be transmitted through the network. The file size of the image signal is often very large, so downloading the digital multimedia audio-visual data requires a lot of time. Network traffic consumes a lot of bandwidth, affects the overall data transmission efficiency, and is often accompanied by disconnection or weak signal. At the same time, ordinary users can only watch stagnant pictures or no pictures state

Method used

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  • Advertisement embedded system and advertisement embedded method
  • Advertisement embedded system and advertisement embedded method
  • Advertisement embedded system and advertisement embedded method

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Embodiment Construction

[0045] In order to further explain the technical means and effects of the present invention to achieve the intended purpose of the invention, the following, in conjunction with the accompanying drawings and preferred embodiments, will describe the specific implementation, structure, method, Steps, features and effects thereof are described in detail below.

[0046] figure 1 It is a schematic block diagram of a system element of the present invention. exist figure 1 In the figure, an advertisement embedding system is shown, and the system includes: a media providing module 110 and a digital TV device 120 . The media providing module 110 is used for providing at least one advertisement media data 170 . The digital TV device 120 includes a detection unit 130 , a digital signal receiving unit 140 , a display unit 150 and a processing unit 160 .

[0047] The digital signal receiving unit 140 receives the digital TV signal, the detection unit 130 detects the strength of the digi...

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Abstract

An advertisement embedded system and an advertisement embedded method are provided. The system includes a medium providing module and a digital television (DTV) apparatus. The medium providing module is used to provide a piece of advertisement media data. The DTV apparatus includes a digital signal receiving unit, a detection unit, and a processing unit. The digital signal receiving unit receives a DTV signal, and the detection unit detects strength of the DTV signal. The processing unit is connected to the digital signal receiving unit and the detection unit. When the strength of the DTV signal detected by the detection unit is less than a preset value, the processing unit switches a media source of the DTV apparatus from the digital signal receiving unit to the medium providing module, so as to obtain the piece of advertisement media data.

Description

technical field [0001] The invention relates to an advertisement embedding system and its method, in particular to an advertisement embedding system and its method for timely providing advertisement media data when digital television signals are weak or interrupted. Background technique [0002] With the popularization of digital TV, the demand for digital TV receiving devices such as digital set top box (Set Top Box, STB) or digital TV is also increasing. Generally speaking, the digital TV receiving device is mainly used for filtering, demodulating, demultiplexing and decompressing the received digital TV signal, so as to reconstruct the content of the TV program broadcast by the TV station, and then provide users with viewing. [0003] At present, the existing known technologies can be mainly divided into the following types of advertisement playing methods: such as US2007 / 0250856, US7080078, US2006 / 0253330 and US7647609, which mainly play advertisements according to netwo...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/458
CPCH04N21/43H04N21/4383H04N21/44016H04N21/44209H04N21/812H04N21/433
Inventor 陈静芳张嘉祥周泽民黄珮雯
Owner INSTITUTE FOR INFORMATION INDUSTRY
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