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The comprehension effects of communications disseminated through social networking systems

A technology of social network and tracking information, which is applied in the field of tracking the effect of communication, and can solve the problem that the social network system cannot track the effect of user impressions, etc.

Active Publication Date: 2020-04-03
META PLATFORMS INC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] Specifically, social networking systems have not yet been able to track the effect of user impressions on content
Mechanisms still not in place to determine downstream effects, such as: users develop an affinity with a brand page, click through to an external website, and check in to a physical location associated with the brand

Method used

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  • The comprehension effects of communications disseminated through social networking systems
  • The comprehension effects of communications disseminated through social networking systems
  • The comprehension effects of communications disseminated through social networking systems

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0014] overview

[0015] A social networking system provides its users with the ability to communicate and interact with other users of the social networking system. Users join a social networking system and add connections with as many other users as they wish. Users of the social networking system may provide information about themselves, which is stored as a user profile. For example, users may provide their age, gender, geographical location, education, work experience, etc. The social networking system may use the information provided by the user to direct information to the user. For example, a social networking system may recommend social groups, activities, shared content items, and potential friends to a user. The social networking system can also use user profile information to direct advertisements to users, which ensures that only relevant advertisements are directed to users. Relevant ads ensure that ad spend reaches their intended audience, rather than wast...

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PUM

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Abstract

The effectiveness of content communications propagated to users of the social networking system can be tracked and measured by the social networking system. Identifiers of content presented to the user during a period prior to the user performing the action are recorded in a first tag object associated with the action. Actions performed by users generate new content to be presented to other users. The new content and the identifier of the first tag object are recorded in a new tag object associated with actions performed by other users after viewing the new content. Different metrics may be determined, including: spread, reach, by analyzing tag objects associated with actions performed by users of the social networking system and identifying users sharing a particular content item.

Description

technical field [0001] The present invention relates generally to social networking, and more particularly to tracking the effects of communications in social networking systems. Background technique [0002] Traditional display advertisers have been unable to measure the downstream effects of advertising impressions from billboards next to roads and ordinary TV and radio advertisements. However, this information can help advertisers spend their ad budget on ads that produce better downstream effects, such as more conversions. Instead, the strategy of these advertising media is to imbue consumers with as many brand impressions as possible. This results in wasted advertising spend. [0003] Online display advertising has become superior to traditional display advertising because tracking favorites in users' browsers have enabled tracking of potential consumers. For example, as a user browses the Internet from an initial web search, tracking favorites may record information...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q99/00
CPCG06Q30/0277G06Q50/01G06Q50/40
Inventor 贾纳克·利亚纳盖内维尔·鲍尔斯阿尔多·伊万·金阿米·沃拉大卫·格罗斯-巴塞尔赵文瑞
Owner META PLATFORMS INC