Intelligent network marketing system

Abstract

The invention discloses an intelligent network marketing system which comprises a microblog collection module, an extraction module, a screening module, a marketing instruction generation module and a microblog feedback module, wherein the microblog collection module collects microblog information through open interfaces; the extraction module performs word segmentation on contents of blog articles to obtain key words; according to the quantity of fans of microblog accounts and relevancy of the released blog articles and marketing themes, the screening module screens out marketing objective accounts from the collected microblog accounts, corresponding blog article collections released by the marketing objective accounts and corresponding matching records in a marketing corpora database; the marketing instruction generation module is used for calling rules and contents of the corresponding matching records in the marketing corpora database in allusion to the screened-out marketing objective accounts and released corresponding blog article collections and generating marketing instructions; the microblog feedback module feeds the generated marketing instructions to microblogs through interfaces of a microblog open platform. By means of the intelligent network marketing system, target users can be found through the blog articles, and intelligent microblog marketing facing the target users directly and involving few labors can be achieved through targeted tweet interaction.

Description

technical field [0001] The invention relates to the field of social networks, in particular to a system for real-time precise marketing on a microblog platform. Background technique [0002] China's Internet has fully entered the microblog era, and the total number of registered users of Sina Weibo, Tencent Weibo, Netease Weibo and Sohu Weibo has exceeded 600 million. Weibo provides a channel for netizens, especially mobile netizens, to quickly publish and transmit information. Each of these netizens is a consumer, a user, and they are high-end Internet users in China, the most sensitive to new things in the city, and the group with the highest purchasing power on the Internet in China. [0003] Therefore, doing a good job in Weibo marketing is of great significance to enterprises. First of all, brand building and dissemination can be effectively achieved through Weibo marketing. Secondly, it can establish industry influence and appeal, guide the healthy development of th...

AI Technical Summary

Problems solved by technology

[0004] However, the current Weibo marketing is still in the initial stage of gathering fans through prize-winning activities

Fans gathered through this method cannot be regarded as accurate audiences. These fans attracted by prizes are likely to be "invalid fans" who come for prizes, not "live fans" that are effective in corporate image communication and sales promotion.

Secondly, due to the limited number of marketing personnel and the large number of Weibo users, they only publish information and are unable to communicate with followers, which also makes enthusiastic fans lose their enthusiasm.

At the same time, in order to disseminate as much company and product information to consumers as possible, a lot of advertising information was added in the writing of the Weibo activity copy, making the content of the copy too long, inconvenient to read, and boring, causing fans' disgust

As a result, the Weibo activities lost their enthusiasm for participation, weakened the influence of the activities, and greatly reduced the marketing effect

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