Fast moving consumer goods marketing method and system based on two-dimension code labels

Abstract

The invention discloses a fast moving consumer goods marketing method and system based on two-dimension code labels. The system comprises a two-dimension code label data server, a special mobile reading terminal and product packaging bodies pasted with two-dimension code labels, each two-dimension code label is a variable two-dimension code label, information stored by each variable two-dimension code label is unique, a two-dimension code label unique in information is pasted on each product packaging body which has a unique identification code, and each two-dimension code label needs to be read through the special mobile reading terminal held by an end merchant, so that probability of unauthorized information reading in circulation links is avoided; each two-dimension code label has an error correcting function during reading, so that probability of being damaged is low, and the end merchant can effectively participate in promotion activities of manufacturers; after being read, the information of each two-dimension code label can be transmitted to the two-dimension code label data server wirelessly in real time, so that the manufacturers can realize accurate data statistics of product selling.

Description

technical field [0001] The invention belongs to the technical field of two-dimensional code application, and in particular relates to a fast-moving consumer goods marketing method and system based on two-dimensional code labels. Background technique [0002] At present, in the fast-moving consumer goods industry, such as alcohol and beverages, the market competition is particularly fierce. Various manufacturers will use various means to increase sales and seize the market. Among them, the use of various forms of promotional strategies is a form often used by manufacturers. Sales with prizes is a kind of promotional activity that manufacturers are particularly fond of. A commonly used method of sales with prizes is to set prizes on the product packaging and let terminal merchants collect them by tearing them off. The more products sold by terminal merchants , Correspondingly, the more prizes it collects, the collected prizes can be exchanged for rewards with manufacturers, s...

AI Technical Summary

Problems solved by technology

[0003] However, after the manufacturer’s products leave the factory, they are often sold to end merchants after going through distributors or agents. Because the structure of the award label on the product package is simple and easy to tear off, it often happens that the award label is in circulation. In the event of being torn off, destroyed or cheated, transferred, etc., but unable to finally reach the hands of the terminal merchants, the terminal merchants cannot effectively participate in the promotional activities of the products, which in turn makes the promotional activities of the manufacturers become empty talk, and the operating costs of the enterprises are seriously wasted; Moreover, due to the inability to effectively monitor the distribution of prizes, manufacturers cannot conduct accurate statistics on product sales

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