Method and system for analyzing big data of intelligent advertisements based on face identification

A face recognition and analysis method technology, which is applied in the field of big data analysis of smart advertisements based on face recognition, can solve the problem that face advertising equipment does not have group data analysis and so on.

Inactive Publication Date: 2015-04-29
宋柏君
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Problems solved by technology

[0008] The present invention is to provide a big data analysis method and system for intelligent advertising based on face reco

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  • Method and system for analyzing big data of intelligent advertisements based on face identification
  • Method and system for analyzing big data of intelligent advertisements based on face identification

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Embodiment Construction

[0035] In order to better understand the present invention, the method and system of the present invention will be further described below with reference to the description of the embodiments in conjunction with the accompanying drawings.

[0036] In the following detailed description, numerous specific details are set forth in order to provide a thorough understanding of the present invention. However, it will be understood by those skilled in the art that the present invention may be practiced without these specific details. In other embodiments, well-known methods, procedures, components and circuits have not been described in detail so as not to unnecessarily obscure the embodiments.

[0037] The existing face recognition settings have a panel with only detection and recognition functions, without any other media push functions. When using face detection, the user needs to stay in front of the device for 1-3 seconds, and the user also needs to look forward , and there is ...

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Abstract

The invention relates to the field of intelligent advertisement putting and data analysis, in particular to a method and system for analyzing big data of intelligent advertisements based on face identification. The method comprises the following steps: correlatively presetting, storing face image information in a local database, and distributing corresponding user identifiers; starting application, and displaying a face identification detection interface of which at least one part is used for displaying advertisement information; performing tracking identification on faces, and extracting the characteristic values of the faces; setting the threshold values of images and judging whether the threshold values of the images are matched or not; calling related data of the identifiers and pushing personalized media information; recording advertisement watching time, clicking, residence time and identified facial expressions, and uploading to a server; clustering and analyzing acquired multi-user information to obtain statistic data; adjusting pushing of advertisement information according to the statistic data. According to the method and the system, an advertisement pushing window is added to existing face detection equipment, and consumption habits or behaviors of groups can be obtained according to data analysis, thereby providing guidance for commercial activities.

Description

technical field [0001] The present invention relates to the fields of intelligent advertisement delivery and data analysis, in particular to a face recognition-based intelligent advertisement big data analysis method and system. Background technique [0002] As an important branch of biometric recognition technology, face recognition technology has been widely used in various fields such as video surveillance and human-computer interaction due to its advantages of non-contact and easy collection. [0003] With the development of science and technology, online shopping and mobile banking are becoming more and more popular and accepted by people today. As a common communication tool used in daily life, smart phones have already played a role similar to personal computers and have a wide range of applications. Prospects and room for development. [0004] The development of various software programs such as mobile phone unlocking and login (such as the face unlock app on the An...

Claims

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Application Information

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IPC IPC(8): G06K9/00G06Q30/02G09F27/00
CPCG06Q30/0201G06Q30/0242G09F27/00G06V40/168
Inventor 不公告发明人
Owner 宋柏君
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