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Method and system for realizing interactive advertising and marketing of products

An interactive, commodity technology, applied in the field of commodity interactive advertising and commodity sales, to improve the method of commodity advertising and commodity sales, and improve the effect of experience

Inactive Publication Date: 2015-09-09
多维新创(北京)技术有限公司
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

This method still needs to change the original image and add synthetic information

Method used

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  • Method and system for realizing interactive advertising and marketing of products
  • Method and system for realizing interactive advertising and marketing of products
  • Method and system for realizing interactive advertising and marketing of products

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Embodiment Construction

[0060] The present invention will be described in detail below in conjunction with various embodiments shown in the drawings, and the present invention will be further described below in conjunction with related drawings.

[0061] The present invention involves first providing a system for realizing interactive advertisement and sales of commodities based on several video scenes in the original video, including the following parts:

[0062] The scene detection unit is used to detect and record the start time point and the end time point of each scene switching in the original video, which includes several video scenes, see Figure 11 .

[0063] The analysis unit is pre-established for identifying the standard image database of the target product, and according to the standard voice database of the target product covered in the language dialogue in the original video, the analysis unit compares the target product in each video scene The similarity between the target product na...

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Abstract

The invention provides a method and a system for realizing interactive advertising and marketing of products based on a video scene changing analysis. The method for realizing the interactive advertising and marketing of the products comprises a step of detecting a time position of each scene change in the video; a step of finding target product information included in the scene in video images and voices during a time period of each scene; a step of building a video scene description database, and adding the target product information to the video scene description database; transmitting original video data and video scene data to terminal equipment via a server; after the terminal equipment receives and analyzes the video scene data and the original video data, waiting for a user input which indicates whether more advertising information and more purchase information of the target product are required to be provided. The invention further provides a system for realizing the method. According to the invention, the method and the system for realizing interactive advertising and marketing of products improve the economic performance of the product advertising in an interactive manner without impacting video display, realize the product purchasing according to the video scene and enhance user experience.

Description

technical field [0001] The invention relates to a method for realizing interactive advertisement and sales of commodities according to the preferences of video program viewers without changing the original video program and without affecting the viewing experience of the video program, and belongs to the technical field of network video transmission and playback. Background technique [0002] At present, the method of advertising through video broadcasting is mainly implemented by inserting an advertisement video before or during video broadcast, or displaying an advertisement picture or text in a certain part of the video image. In today's popular online video spread through the Internet, the mainstream advertising method is still implemented in the traditional video advertising method, that is, the advertising video is played before the video is played; or the advertising video is inserted in the middle of the video playback; area to display advertisement information. Thi...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/8543H04N21/478H04N21/44
CPCH04N21/8543H04N21/44008H04N21/47815
Inventor 董遂武
Owner 多维新创(北京)技术有限公司
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