Real-time mobile advertisement synchronous putting method and device based on audio fingerprints

A mobile advertising and audio fingerprint technology, applied in the information field, can solve the problems of not being able to know whether the user is watching TV advertisements, being difficult to influence the same user together, and being unable to respond to the user's purchase impulse in a timely manner, so as to meet the needs of viewing and purchasing products in a timely manner , increase the probability of purchasing goods, and increase the effect of input-output ratio

Inactive Publication Date: 2015-12-23
王磊
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  • Description
  • Claims
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AI Technical Summary

Problems solved by technology

[0004] Compared with mobile advertisements, TV advertisements still have inherent advantages such as rich content and strong audiovisual impact, and are still the main channel for consumers to generate purchase intentions. Although targeted advertisements are placed according to user habits, there are still two problems: 1. .It is impossib

Method used

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  • Real-time mobile advertisement synchronous putting method and device based on audio fingerprints
  • Real-time mobile advertisement synchronous putting method and device based on audio fingerprints
  • Real-time mobile advertisement synchronous putting method and device based on audio fingerprints

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Embodiment Construction

[0024] Exemplary embodiments of the present invention will now be described in detail with reference to the accompanying drawings. It should be understood that the implementations shown and described in the drawings are only exemplary, intended to explain the principle and spirit of the present invention, rather than limit the scope of the present invention.

[0025] figure 2 A flowchart showing the audio fingerprint-based real-time mobile advertisement synchronous delivery method of the present invention. understandable, figure 2 The flow charts shown are merely schematic, and the steps recited therein may be performed in a different order, performed in parallel, omitted, and / or additional steps may be added. Such as figure 2As shown, the method for synchronous delivery of real-time mobile advertisements based on audio fingerprints includes: extracting advertisement audio fingerprints of advertisement audio, and constructing an advertisement audio fingerprint library 10...

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Abstract

The invention discloses a real-time mobile advertisement synchronous putting method based on audio fingerprints. The method comprises the following steps: extracting advertisement audio fingerprints of advertisement audio, and constructing an advertisement audio fingerprint database; obtaining a live video stream in real time, and extracting video stream audio fingerprints corresponding to the live video stream; searching for the advertisement audio fingerprints in the advertisement audio fingerprint database; comparing whether the advertisement audio fingerprints match the video stream audio fingerprints, and when the video stream audio fingerprints do not match the advertisement audio fingerprints, continuously searching for the advertisement audio fingerprints in the advertisement audio fingerprint database; and when the video stream audio fingerprints match the advertisement audio fingerprints, recording the matching frequency of the advertisement audio corresponding to the advertisement audio fingerprints, and if the matching frequency exceeds a specific threshold, pushing a mobile advertisement corresponding to the advertisement audio to a client. The invention further discloses a real-time mobile advertisement synchronous putting device based on audio fingerprints.

Description

technical field [0001] The invention relates to the field of information technology, in particular to a method and device for synchronously delivering real-time mobile advertisements based on audio fingerprints. Background technique [0002] In the era of mobile Internet, in addition to traditional TV advertisements, mobile advertisements are increasingly valued by advertisers. At present, advertisers generally contact or entrust advertising agencies to purchase advertising spaces through mobile advertising platforms (such as AdView) and provide advertisements. The mobile advertising platform is responsible for delivering advertisements to a large number of application software connected to its platform according to the requirements of advertisers or advertising agencies. At present, mobile advertising platforms mainly collect massive user data, classify users according to user age, occupation, network usage records, etc., accurately place advertisements, and then use CPC (c...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06F17/30
Inventor 王磊
Owner 王磊
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