Real-time mobile advertisement synchronous putting method and device based on audio fingerprints

Abstract

The invention discloses a real-time mobile advertisement synchronous putting method based on audio fingerprints. The method comprises the following steps: extracting advertisement audio fingerprints of advertisement audio, and constructing an advertisement audio fingerprint database; obtaining a live video stream in real time, and extracting video stream audio fingerprints corresponding to the live video stream; searching for the advertisement audio fingerprints in the advertisement audio fingerprint database; comparing whether the advertisement audio fingerprints match the video stream audio fingerprints, and when the video stream audio fingerprints do not match the advertisement audio fingerprints, continuously searching for the advertisement audio fingerprints in the advertisement audio fingerprint database; and when the video stream audio fingerprints match the advertisement audio fingerprints, recording the matching frequency of the advertisement audio corresponding to the advertisement audio fingerprints, and if the matching frequency exceeds a specific threshold, pushing a mobile advertisement corresponding to the advertisement audio to a client. The invention further discloses a real-time mobile advertisement synchronous putting device based on audio fingerprints.

Description

technical field [0001] The invention relates to the field of information technology, in particular to a method and device for synchronously delivering real-time mobile advertisements based on audio fingerprints. Background technique [0002] In the era of mobile Internet, in addition to traditional TV advertisements, mobile advertisements are increasingly valued by advertisers. At present, advertisers generally contact or entrust advertising agencies to purchase advertising spaces through mobile advertising platforms (such as AdView) and provide advertisements. The mobile advertising platform is responsible for delivering advertisements to a large number of application software connected to its platform according to the requirements of advertisers or advertising agencies. At present, mobile advertising platforms mainly collect massive user data, classify users according to user age, occupation, network usage records, etc., accurately place advertisements, and then use CPC (c...

AI Technical Summary

Problems solved by technology

[0004] Compared with mobile advertisements, TV advertisements still have inherent advantages such as rich content and strong audiovisual impact, and are still the main channel for consumers to generate purchase intentions. Although targeted advertisements are placed according to user habits, there are still two problems: 1. .It is impossible to know whether the user is watching TV advertisements; 2. It is impossible to respond to the user's impulse to buy in a timely manner, so as to realize buying while watching

Therefore, the traditional TV advertising and mobile advertising methods are separated, and it is difficult to affect the same user together, such as figure 1 shown

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