Advertisement putting method in real-time bidding system

Abstract

The invention discloses an advertisement putting method in a real-time bidding system. According to the method, an advertiser website issues a httpRequest to a dsp system; the dsp system determines whether an identifiable self cookie identifier exists; if not, a newly-generated cookie is written into a current user browser, a return step to a redirection iframe is carried out, and commodity page information that is accessed currently by the cookie is recorded; returning to the redirection iframe and the dsp identifier cookie is carried out; the browser sends a current dsp cookie to a cookie service in an adx system; cookiemapping of the adx system checks whether a cooking identifier of the cookiemapping exists; if not, a newly-generated cooking is written into a current user browser, a current mapping relation of the adx cookie and the dsp cookie is bounded, and the cookiemapping service is written into multiple adx serves; and the cookie of the adx identifier is written back to the user browser. According to the invention, the flow is simple. The adx carries out maintenance on the mapping of the adx itself, receives the advertisement request, converts the request and sends the converted request to the dspcookie, and then sends the information to the dsp. Therefore, a multi-times interaction problem of the dsp is solved; and an advertisement can be putted to a user interested in the advertisement conveniently.

Description

technical field [0001] The invention relates to the field of online advertisement bidding, in particular to a method for placing advertisements in a real-time bidding system. Background technique [0002] RTB (Real Time Bidding) real-time bidding is a bidding technology that uses third-party technology to evaluate and bid for each user's display behavior on millions of websites. Different from the frequency of mass purchases, real-time bidding avoids invalid audience arrival and makes purchases for meaningful users. Its core is the DSP platform (demand-side platform). For the media, RTB can bring more advertising sales, realize sales process automation and reduce various expenses. [0003] In an important part of RTB—in the bidding, the bidrequest generally contains a visitor ID provided by the AdExchange platform. This ID can be understood as a cookie similar to the USERID, but it is definitely not an internal ID of the AdExchange system. The reversible encryption algorit...

AI Technical Summary

Problems solved by technology

[0004] In the existing Cookiemapping method, both adx and dsp need to maintain their own mapping, adx maintains google_nid, and dsp url mapping, and Dsp maintains adx and its own Cookiemapping, the process is cumbersome, and the mapping mechanism is also complicated

Or dsp maintains its own Cookiemapping, dsp basically needs to interact once before and after, and the number of interactions is too frequent

Images