Advertisement putting method in real-time bidding system

A technology for advertising and bidding, applied in the field of online advertising bidding, it can solve the problems of complicated mapping mechanism, frequent interaction, and cumbersome process, and achieve the effect of simple and clear process and interaction, good precision marketing, and simple process.

Inactive Publication Date: 2016-01-27
GUANGDONG ESHORE TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] In the existing Cookiemapping method, both adx and dsp need to maintain their own mapping, adx maintains google_nid, and dsp url mapping, and Dsp maintains adx and its own Cookiemapping, the pr...

Method used

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  • Advertisement putting method in real-time bidding system

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Embodiment Construction

[0020] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.

[0021] In RTB advertising, how to find the advertiser's own customers is a common problem. For example, you have seen a few products on a certain treasure, and you can see them on the homepage of NetEase. The principle of cookie mapping is used here. For PC users, cookie tracking technology is used.

[0022] Cookies have several characteristics:

[0023] Uniqueness, a cookie is the only one that exists under a domain name.

[0024] Attribution, a cookie must belo...

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PUM

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Abstract

The invention discloses an advertisement putting method in a real-time bidding system. According to the method, an advertiser website issues a httpRequest to a dsp system; the dsp system determines whether an identifiable self cookie identifier exists; if not, a newly-generated cookie is written into a current user browser, a return step to a redirection iframe is carried out, and commodity page information that is accessed currently by the cookie is recorded; returning to the redirection iframe and the dsp identifier cookie is carried out; the browser sends a current dsp cookie to a cookie service in an adx system; cookiemapping of the adx system checks whether a cooking identifier of the cookiemapping exists; if not, a newly-generated cooking is written into a current user browser, a current mapping relation of the adx cookie and the dsp cookie is bounded, and the cookiemapping service is written into multiple adx serves; and the cookie of the adx identifier is written back to the user browser. According to the invention, the flow is simple. The adx carries out maintenance on the mapping of the adx itself, receives the advertisement request, converts the request and sends the converted request to the dspcookie, and then sends the information to the dsp. Therefore, a multi-times interaction problem of the dsp is solved; and an advertisement can be putted to a user interested in the advertisement conveniently.

Description

technical field [0001] The invention relates to the field of online advertisement bidding, in particular to a method for placing advertisements in a real-time bidding system. Background technique [0002] RTB (Real Time Bidding) real-time bidding is a bidding technology that uses third-party technology to evaluate and bid for each user's display behavior on millions of websites. Different from the frequency of mass purchases, real-time bidding avoids invalid audience arrival and makes purchases for meaningful users. Its core is the DSP platform (demand-side platform). For the media, RTB can bring more advertising sales, realize sales process automation and reduce various expenses. [0003] In an important part of RTB—in the bidding, the bidrequest generally contains a visitor ID provided by the AdExchange platform. This ID can be understood as a cookie similar to the USERID, but it is definitely not an internal ID of the AdExchange system. The reversible encryption algorit...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
Inventor 魏嘉盛李幼庭张俊徐育华肖镇涛
Owner GUANGDONG ESHORE TECH
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