Information sorting method and device, and information providing method and system
A technology for sorting and displaying information, applied in the network field, can solve problems affecting website value, poor accuracy, and affecting user experience, and achieve the effects of improving user experience, increasing possibilities, and ranking accurately
Active Publication Date: 2019-06-07
ALIBABA GRP HLDG LTD
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Problems solved by technology
[0005] The embodiment of the present application provides an information sorting method, device, and information providing method and system to solve the problem that the existing information sorting method has poor accuracy, affects user experience, and affects the value brought to the website
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[0071] In order to make the technical problems, technical solutions and beneficial effects to be solved by this application clearer and clearer, the present application will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the present application, and are not intended to limit the present application.
[0072] In order to solve the problem that the existing information sorting method has poor accuracy, affects user experience, and affects the value brought to the website, an information providing method provided by the embodiment of this application, through such as figure 1 The illustrated information providing system is realized, and the information providing system includes an information providing server 1 and a client 2 . It should be noted, figure 1 2 are only listed as an example, in fact, there may be more than 2 in actual im...
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The invention discloses an information ordering method and device and an information providing method and system. The information ordering method comprises the following steps: obtaining historical data corresponding to a current category within a set time; determining a pre-estimated CTR of each piece of display information under the current category according to the obtained historical data; and ordering the display information under the current category according to the pre-estimated CTR and single-click fee deduction CPC to obtain a display information queue. In the scheme, the pre-estimated CTR of each piece of display information under the current category is determined according to the historical data corresponding to the current category within the set time, and even new display information has the pre-estimated CTR, so relatively accurate ordering of the new display information can be guaranteed, and the situation that the new display information is always ordered at a latter position in the prior art is avoided, so the possibility of providing the new display information to a user is increased, and then the user experience is enhanced.
Description
technical field [0001] The present application relates to the field of network technology, and in particular to an information sorting method and device, and an information providing method and system. Background technique [0002] With the rapid development of Internet technology, more and more users obtain information by accessing the Internet. In order to provide better services and save users' search time, many websites will provide similar display information for users to choose according to the display information browsed by users. [0003] At present, the commonly used information provision method is: the website counts the historical data of each display information, determines the historical sales volume, historical click-through rate (ClickThrough Ratio, CTR) and other information of each display information, and then sorts the display information under the same category , when a user browses a certain display information, the website selects several display infor...
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IPC IPC(8): G06F16/9535
Inventor 何炜李波林锋
Owner ALIBABA GRP HLDG LTD