Real-time recommendation method and device of consumption information

A technology of consumption information and real-time recommendation, applied in the field of communication, can solve the problem of lack of timeliness of consumption information and achieve the effect of improving user experience

Inactive Publication Date: 2016-04-13
BEIJING BAIDU NETCOM SCI & TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0004] In view of this, embodiments of the present invention provide a real-time recommendation method and devi

Method used

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  • Real-time recommendation method and device of consumption information
  • Real-time recommendation method and device of consumption information

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Experimental program
Comparison scheme
Effect test

Embodiment 1

[0024] figure 1 It is a flow chart of the real-time recommendation method of consumption information provided by Embodiment 1 of the present invention. This embodiment is applicable to recommending real-time consumption information to users. This method can be executed by a device for real-time recommendation of consumption information. The device can be implemented by software / hardware implementation, and integrated in the O2O platform.

[0025] Described method specifically comprises as follows:

[0026] S110, acquiring real-time consumption information of the user.

[0027] In the O2O field, users pay or order goods or services online. At present, there are mainly two ways of online payment or reservation, one is that the user makes mobile payment at the consumption place through the mobile terminal, and consumes through mobile payment; the other is that the user purchases the payment ticket for the user online in advance When ordering goods or services, and using the ...

Embodiment 2

[0037] figure 2 It is a schematic flowchart of a method for real-time recommendation of consumption information provided by the second embodiment of the present invention. This embodiment is optimized on the basis of the above embodiments. In this embodiment, the consumption information includes: consumption content, consumption location and consumption time; : Determine the user's real-time consumption event, consumption location and consumption event completion time according to the user's real-time consumption content, consumption location and consumption time.

[0038] Accordingly, the recommendation information will be generated according to the potential consumption demand, and the specific optimization is as follows: select merchants that meet the real-time potential consumption demand of the user according to the real-time potential consumption demand of the user; search for merchants that meet the real-time potential consumption demand of the user. A merchant whose ...

Embodiment 3

[0051] image 3 It is a schematic flowchart of a method for real-time recommendation of consumption information provided by the third embodiment of the present invention. This embodiment is optimized on the basis of the above-mentioned embodiments. In this embodiment, recommendation information will be generated according to the potential consumption demand, and the specific optimization is: according to the real-time potential consumption demand of the user, select merchants that meet the real-time potential consumption demand of the user ; Find merchants whose distance from the consumption location is less than a preset distance threshold from merchants that meet the user's real-time potential consumption needs; generate recommendation information for merchants whose distance from the consumption location is smaller than the preset distance threshold.

[0052] Correspondingly, the method in this embodiment specifically includes:

[0053] S310, acquiring real-time consumptio...

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Abstract

The embodiment of the invention discloses a real-time recommendation method and device of consumption information. The method comprises the following steps: obtaining the real-time consumption information of a user; according to the real-time consumption information of the user, determining the real-time behavior state of the user; according to the real-time behavior state of the user, determining the real-time potential consumption demands of the user; and according to the potential consumption demands, generating recommendation information. Through the above technical means, the consumption recommendation information with timeliness can be recommended in a targeted way to meet the real-time consumption demands of the dynamic change of the user and improve user experience.

Description

technical field [0001] The invention relates to the field of communication technology, in particular to a method and device for real-time recommendation of consumption information. Background technique [0002] With the development of Internet and mobile communication technology, online to offline e-commerce (OnlineToOffline, O2O) has entered a stage of rapid development. Among them, an important link is how to select the information of offline merchants that users are interested in, and push the information of these offline merchants to Internet users, so as to convert Internet users into their own offline customers. [0003] At present, the information of the offline merchants that the user is interested in is selected based on the user's historical behavior prediction method. Specifically, the user's personal preference is guessed based on the user's historical behavior, and the information of the corresponding offline merchant is selected according to the personal prefe...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0255G06Q30/0261
Inventor 聂祥龙
Owner BEIJING BAIDU NETCOM SCI & TECH CO LTD
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