Advertisement exchange platform, and video pre-movie advertisement combination bidding method and system

A patch and video technology, applied in the field of advertising bidding, can solve problems such as difficulty in real-time bidding advertising, and achieve the effect of increasing market revenue

Inactive Publication Date: 2016-08-03
1VERGE INTERNET TECH BEIJING
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] In view of this, the present invention provides an advertising exchange platform, a method and system for combined bidding of video pre-roll advertisements, which solves the problem that it is difficult to place real-time bidding advertisements in video pre-roll advertisements

Method used

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  • Advertisement exchange platform, and video pre-movie advertisement combination bidding method and system
  • Advertisement exchange platform, and video pre-movie advertisement combination bidding method and system
  • Advertisement exchange platform, and video pre-movie advertisement combination bidding method and system

Examples

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Embodiment 1

[0048] Such as figure 1 As shown, it is a schematic flowchart of an embodiment of the method for combining bidding for video pre-roll advertisements in the present invention. In this embodiment, all combination forms that satisfy the video pre-roll advertisement are found from the advertisement library, and the bidding combination form with the maximum profit is found through the bidding of the selected combination to place the video pre-roll advertisement, which solves the problem of the video pre-roll advertisement. It is difficult to carry out the problem of real-time bidding advertisement placement in video advertisements. In this embodiment, the method for combined bidding of video pre-roll advertisements includes the following steps:

[0049] Step 101. Obtain the playing duration and advertisement playing information of the video pre-roll advertisement provided by the media, and generate a bidding advertisement request.

[0050] Bidding ads are placed on the advertisin...

Embodiment 2

[0061] Such as figure 2 As shown, it is an optional embodiment of the method for combined bidding of video pre-roll advertisements in the embodiment of the present invention. Compared with the flow in the embodiment shown in Embodiment 1, this embodiment optionally describes the process of bidding for a combination of advertisements and bidding for a combination of advertisements to obtain the maximum profit. The method described in this embodiment includes the following steps:

[0062] Step 201. Obtain the playing duration and advertisement playing information of the video pre-roll advertisement provided by the media, and generate a bidding advertisement request.

[0063] Step 202, according to the bidding advertisement request, obtain all bidding advertisement combinations whose total duration does not exceed the playing duration of the video pre-roll advertisement.

[0064] Preferably, use in this step Select all bidding ad combinations whose total duration does not ex...

Embodiment 3

[0077] This embodiment shows an optional embodiment of a method for combined bidding of a video pre-roll advertisement in the invention. In this embodiment, the advertising trading platform (AdExchange) receives the play information of a video pre-roll advertisement whose playback duration is 60s from the media . There are currently 5 advertisements participating in this video placement advertisement bidding, and the details are as follows:

[0078] Ad 1: The playing time is 45 seconds, and the bid is 100.00 yuan, then the unit time bid is 100.00 / 45=2.22 yuan / second, and the unit time bid of the second place in the 45-second advertisement is 2.0166 yuan / second.

[0079] Advertisement 2: The playing time is 30 seconds, and the bidding price is 121 yuan, so the unit time bidding price is 121 / 30=2.0166 yuan / second.

[0080] Ad 3: The playing time is 30 seconds, and the bidding price is 60 yuan, so the bidding per unit time is 60 / 30=2.0 yuan / second.

[0081] Advertisement 4: The...

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Abstract

The invention discloses an advertisement exchange platform, and a video pre-movie advertisement combination bidding method and system. The method comprises: a video pre-movie advertisement playing time length and advertisement playing information that are provided by a media are obtained and a bidding advertisement request is generated; according to the bidding advertisement request, all bidding advertisement combinations with the total time lengths not exceeding the playing time length of the video pre-movie advertisement are obtained; information of all selected bidding advertisements is obtained, wherein the information includes playing time lengths and bidding prices of all bidding advertisements; on the basis of the bidding advertisement combinations and information of all bidding advertisements, putting benefits of all bidding advertisement combinations are calculated; and the putting benefits of all bidding advertisement combinations are compared and the bidding advertisement combination with the highest putting benefit is selected, and the video pre-movie advertisement is putted to the media according to the bidding advertisement combination with the highest putting benefit. Therefore, a market bidding method is provided for the video pre-movie advertisement and the benefits of advertisement putting are increased.

Description

technical field [0001] The invention relates to the technical field of advertising bidding, and relates to an advertising trading platform, a method and a system for combining bidding of video patch advertisements. Background technique [0002] Advertising technology has shifted more from traditional TV advertisements to the field of online advertising. Publishing advertisements on online media to display products has become a common method for merchants. Displaying products through online media can quickly achieve better product marketing. Effect. As a common form of online media, video has also become the target area for advertising. The traditional video advertisement placement is based on the contract with the advertiser, and the advertising placement platform (SSP) of the media side will uniformly control the quantity and quality of the guaranteed advertisement placement. [0003] However, with the development of advertising marketization, the traditional advertising ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0247G06Q30/0275
Inventor 雷龙艳章岑杨田周盛潘柏宇王冀
Owner 1VERGE INTERNET TECH BEIJING
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