APP startup advertisement pre-loading method, apparatus and system
A preloading and advertising technology, applied in the direction of advertising, program control devices, special data processing applications, etc., can solve the problem of affecting client user experience and advertising display effect, efficiency, reducing advertising loading speed and performance, affecting user experience and advertising. Display efficiency and other issues to improve the effect of low display efficiency
Inactive Publication Date: 2016-08-17
LETV INFORMATION TECH BEIJING
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Problems solved by technology
In the prior art, the above-mentioned APP opening advertisement usually adopts the method of real-time loading and real-time display, that is, the advertisement background system will display the advertisement after loading, which will affect the user experience and advertisement display when the APP is opened to a certain extent. Efficiency, if the network environment is not good, the loading speed and performance of the advertisement will be reduced, resulting in slow loading or failure to load the APP, seriously affecting the user experience of the client and the effect and efficiency of advertising display
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[0053] In order to make the object, technical solution and advantages of the present invention clearer, the present invention will be described in further detail below in conjunction with specific embodiments and with reference to the accompanying drawings.
[0054] The embodiment of the present invention provides a method for APP to start advertisement preloading, including steps:
[0055] When the APP is started, check whether the local advertisement cache is empty, if so, execute the initialization step; if not, execute the standard step;
[0056] Initialization steps:
[0057] Enter the home page of the APP, and at the same time send an advertisement request to the advertisement server on the network side;
[0058] receiving the advertisement data returned by the advertisement server, and storing it in the local advertisement cache;
[0059] Standard steps:
[0060] displaying the advertisement data stored in the local advertisement cache, and then sending an advertisem...
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The present invention discloses an APP startup advertisement pre-loading method, apparatus and system. The method comprises: when an APP is started, detecting whether a local advertisement buffer is empty, and if yes, executing an initialization step, and if no, executing a standard step. The initialization step comprises: entering a home page of the APP, and sending an advertisement request to an advertisement server of a network end; and receiving and storing advertisement data returned by the advertisement server to the local advertisement buffer. The standard step comprises: presenting advertisement data stored in the local advertisement buffer, and sending an advertisement request to an advertisement server; and receiving advertisement data returned by the advertisement server. According to the method disclosed by the present invention, when the APP is started, the advertisement data from the advertisement server of the network end is pre-cached to the local, and the advertisement data in the local advertisement cache is directly presented, so that the problems of low presentation efficiency and poor user experience of APP startup advertisements in the prior art are significantly improved.
Description
technical field [0001] The present invention relates to the technical field of APP advertisement loading, in particular to an APP opening advertisement preloading method, device and system. Background technique [0002] At present, it is a relatively common form of advertisement display to load and display a short advertisement before entering the home page of AAP when the APP is opened. In the prior art, the above-mentioned APP opening advertisement usually adopts the method of real-time loading and real-time display, that is, the advertising background system will display the advertisement after loading, which will affect the user experience and advertisement display when the APP is opened to a certain extent. Efficiency, if the network environment is not good, the loading speed and performance of the advertisement will be reduced, resulting in slow loading or failure to load the APP, seriously affecting the user experience of the client and the effect and efficiency of ad...
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Login to View More IPC IPC(8): G06Q30/02G06F9/44
CPCG06Q30/0272G06Q30/0277G06F16/9574
Inventor 高俊爽敖伟波
Owner LETV INFORMATION TECH BEIJING