Clothes advertisement putting method and system based on video leading role identification

Abstract

The invention relates to a clothes advertisement putting method and system based on video leading role identification. The method comprises the following steps: A, face identification, i.e., obtaining such information as face pictures, coordinate positions and the like in video pictures; B, face tracking, i.e., gathering face pictures of the same person in continuous video frames so as to realize preliminary clustering of faces; C, face verification, i.e., calculating a distance between every two face pictures; D, face clustering, i.e., gathering the face pictures of the same person, and finding major roles in a video; E, human body detection, i.e., obtaining correlation information of a human body in the video for each frame of the video pictures by use of an area convolution feature; F, clothes marking, i.e., classifying and marking clothes in human body pictures; G, background removal and human body segmentation and clustering, i.e., cutting human bodies from the pictures, removing backgrounds unnecessary to the human bodies, and segmenting the human body clothes into multiple areas; and H, clothes picture retrieval, i.e., retrieving advertisement objects searching for matched clothes in a database by use of the clothes.

Description

technical field [0001] The invention belongs to the field of video content perception, and in particular relates to an advertisement recommendation method and system for Internet video content perception. Background technique [0002] With the rapid popularization of the Internet and mobile terminals, online video has become one of the most important applications in the Internet field. In 2014, the global online video advertising market continued to grow at a high speed, while the related domestic market maintained a growth rate of over 40%. However, traditional TV media advertising has begun to face a historical turning point of shrinking. With the migration of users, operators are taking the traditional The TV budget is gradually shifting to online video. At present, Internet video advertisements basically adopt the delivery method of traditional TV advertisements, mainly placing advertisements for a certain period of time before, during, and after the video is played. A...

AI Technical Summary

Problems solved by technology

The single method of video advertisement delivery and the longer and longer playing time have made viewers have a strong sense of resistance to advertisements. No matter how much advertisers are willing to pay for this, Internet operators cannot challenge users' endurance

Existing delivery strategies are to force users to watch advertisements, but most viewers are not interested in advertisements and choose to ignore it

Images