Intelligent advertisement pushing system based on face recognition

Abstract

The invention discloses an intelligent advertisement pushing system based on face recognition. The intelligent advertisement pushing system comprises an advertisement pushing client and a server. The advertisement pushing client comprises a plurality of advertisement machines. Each advertising machine comprises a client processing module, an advertising screen and a camera. The client processing module analyzes an image acquired by the camera, receives the control information of a server and controls the advertisement information displayed on the advertisement screen. The server is used for receiving the face information and the state information sent by the client processing module, and sending control information and the advertisements related to the information to the client processing module by analyzing the state information, forms the optimal strategy of the advertisement displayed in the advertisement screen of each region by analyzing the face information and state information received in each region in the set time, and sends the corresponding advertisement information and control information to the corresponding client processing module. The intelligent advertisement pushing system improves the advertisement conversion rate, reduces the running cost and increases the return rate of the advertisement dealer.

Description

technical field [0001] The invention relates to an intelligent advertisement pushing system based on face recognition, which belongs to the technical field of commercial promotion. Background technique [0002] With the rapid development of commerce, the competition between various companies and brands is becoming increasingly fierce. How to enhance brand awareness determines the sales volume of goods and the final revenue. Advertising as the main means of publicity has always been the focus of various companies. [0003] In real life, traditional advertising methods are mainly based on billboards, while traditional billboards are mostly mimeographed canvases. On the one hand, they cannot be reused. On the other hand, the basis for advertising is less, mainly based on sales volume And small-scale manual investigation, that is, has a certain degree of blindness, and cannot timely and effectively deliver product advertisement information that customers are interested in, resul...

AI Technical Summary

Problems solved by technology

[0003] In real life, traditional advertising methods are mainly based on billboards, while traditional billboards are mostly mimeographed canvases. On the one hand, they cannot be reused. On the other hand, the basis for advertising is less, mainly based on sales volume And small-scale manual investigation, which has a certain degree of blindness, cannot timely and effectively deliver product advertisement information that customers are interested in, resulting in low advertising conversion rate

In recent years, with the development of technology, electronic advertising screens and LCD advertising screens have been put into use, which has solved the problem of repeated use of billboards. On the basis of simple pictures and text, dynamic pictures and videos have been added to enrich the form of advertising. , but still has not solved the problem of blind advertising. The root cause of this problem is that it is impossible to obtain customer preferences in a timely and effective manner and respond in a timely manner.

[0004] In traditional advertising, the advertising input party cannot accurately locate the preferences of customers in a certain area, and cannot accurately place advertisements. Adjustment, due to the above two reasons, led to the blind placement of advertisements. Now it is more common to invest a lot of advertisements in order to attract more customers. However, this approach will easily reduce the conversion rate of advertisements and make the output The investment ratio is reduced, and the loss outweighs the gain in the end

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