Advertisement delivery method and device based on human face recognition

Abstract

The invention discloses an advertisement delivery method and device based on human face recognition. The advertisement delivery method comprises steps of obtaining image information collected by N cameras; extracting human face information of a user from the image information; obtaining user character information stored in the database according to human face information, wherein the database stores character information of a plurality of users, each piece of character information comprises human face information, track information and purchase intention information; determining the current position of the user according to the image information and positions of N cameras; analyzing and calculating a shop type needed by the user according to the current position of the user, the track information and purchase intention information of the user; and controlling all advertisement delivery display screens in the position of the user to play an advertisement corresponding to the shop type according to the shop type needed by the user. The advertisement delivery method and device can automatically identify the character and can automatically analyze the need of the character, can automatically switch an advertisement suitable for the character to see and improves the advertisement benefit.

Description

technical field [0001] The present invention relates to the technical field of face recognition, in particular to a face recognition-based advertising placement method and device. Background technique [0002] Since the market has a common demand for information communication, advertising has become an indispensable part of market operation. With the rapid development of science and technology, more and more advertisements are flooding our lives. Whether it is on the bus stop, or in the lobby of the bank, or in the shopping mall, you will see countless advertisements to stimulate people's attention, but the degree of attention to the advertisements is not satisfactory. For example, the wall advertising machine in a large shopping mall continuously plays various advertisements in a loop, but people rarely stop to pay attention to the content of the advertisements, which greatly reduces the effectiveness of the advertisements. [0003] Most of the current advertising machines...

AI Technical Summary

Problems solved by technology

Whether it is on the bus stop, or in the hall of the bank, or in the shopping mall, you will see countless advertisements to stimulate people's attention, but the degree of attention to the advertisements is not satisfactory

For example, the wall advertising machine in a large shopping mall is constantly playing various advertisements in a loop, but people rarely stop to pay attention to the content of the advertisements, which greatly reduces the effectiveness of the advertisements.

[0003] Most of the current advertising machines are single-machine operation. When replacing the advertising film, the CF card or DVD disc of the player needs to be replaced. The odor and management costs will increase exponentially with the expansion of the advertising operation scale.

Moreover, this advertising delivery method is fixed delivery, which cannot allow buyers to find the products they need to buy in the advertisement, and the advertising attention rate and efficiency are low.

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