Information recommendation method, server and client side

An information recommendation and server technology, applied in instruments, discounts/rewards, commerce, etc., can solve the problems of low resource utilization, unsatisfactory delivery effect, and insufficient user adhesion.

Active Publication Date: 2017-01-25
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] Coupons or cash coupons placed by merchants on the Internet platform are not well bonded to users, and all users can see them at the entrance, and the target users are not clear
There are problems such as low conversion rate of coupons or vouchers, unsatisfactory delivery effect, and low utilization of resources

Method used

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  • Information recommendation method, server and client side
  • Information recommendation method, server and client side
  • Information recommendation method, server and client side

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0071] The following is an explanation of relevant terms in the embodiments of the present invention:

[0072] Big data analysis: Big data analysis refers to the process of analyzing a large amount of collected data with specific statistical analysis methods, extracting useful information and forming conclusions to study and summarize the data in detail.

[0073] Voucher: Voucher is a preferential activity of merchants, which can be used to deduct the same equivalent value of cash in physical stores or online shopping.

[0074] Coupons: Coupons that the holder has some special rights when purchasing goods or conducting other commercial activities, which can be physical coupons or some special agreed marks (such as codes used on the Internet, etc.).

[0075] Buying at a discount: Buying at a discount means that the actual amount paid is lower than the actual face value of the commodity or virtual item.

[0076] The implementation of the technical solution will be further descr...

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PUM

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Abstract

The invention discloses an information recommendation method, a server and a client side. The information recommendation method comprises the following steps: receiving first information sent by a first user, wherein the first information is first resource information with a first attribute value; for a second user requesting the first information, determining a second attribute value of the first resource information distributed to the second user, and acquiring user data of the second user; according to the second attribute value and the user data of the second user, acquiring second information recommended by the second user, wherein the second information is second resource information with a third attribute value; sending the second information and third information to the second user, wherein the third information is the first resource information with the second attribute value; when receiving a first triggering operation, distributing the first resource information with the second attribute value to the second user; and when receiving a second triggering operation, distributing the second resource information with the third attribute value to the second user.

Description

technical field [0001] The present invention relates to information recommendation technology, in particular to an information recommendation method, server and client. Background technique [0002] Internet red envelopes are a new type of electronic red envelopes. Internet red envelopes refer to the distribution of red envelopes to users through Internet platforms. For example: relatives and friends distribute red envelopes through the client; merchants distribute red envelopes through organizing online activities on the Internet. [0003] Red envelope coupons are a scheme based on red envelopes to issue coupons. During holidays or business promotions, product coupons or product vouchers are randomly placed on the Internet platform with the help of online red envelopes to achieve the purpose of product marketing and brand exposure. [0004] The coupons or vouchers placed by merchants on the Internet platform are not well bonded to users, and all users can see them at the e...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0202G06Q30/0208G06Q30/0214G06Q30/0222G06Q30/0251G06Q30/0269
Inventor 肖春乐
Owner TENCENT TECH (SHENZHEN) CO LTD
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