Information releasing control method and apparatus

A technology of information delivery and control methods, applied in the computer field, can solve the problems of reducing comparability and monitoring accuracy, and achieve the effect of ensuring comparability and monitoring accuracy

Active Publication Date: 2017-03-22
TENCENT TECH (SHENZHEN) CO LTD
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

This reduces the comparability between the two groups and thus the accuracy of monitoring

Method used

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  • Information releasing control method and apparatus
  • Information releasing control method and apparatus
  • Information releasing control method and apparatus

Examples

Experimental program
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Embodiment Construction

[0036] Embodiments of the present invention provide an information delivery control method and an information delivery control device, so as to monitor whether the orientation of interest tags is correct.

[0037] figure 1 An exemplary application scenario of the above-mentioned information delivery control device is shown, which includes a user portrait tagging engine 101, an advertisement system 102 (including the information delivery control device) and terminal devices C1-C3.

[0038] Among them, the user portrait labeling engine 101 is mainly used for constructing user portraits. Personas are virtual models of real users. By mining the user's demographic attributes, behavior attributes, social network, psychological characteristics, hobbies and other data, after continuous superposition and updating, a complete information label is abstracted, and a three-dimensional user virtual model is combined and built, that is, the user portrait. "Tagging" users is the core part o...

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Abstract

The invention provides an information releasing control method and apparatus. The method comprises the steps of receiving an information acquisition request, assigning target users to an experimental group or a control group, with the probability that a target user is assigned to the experiment group being equal to the probability that the target user is assigned to the control group, taking the actual interest tag group of the target users as a target interest tag group, if the target users are assigned to the experiment group, taking a random interest tag group as the target interest tag group, if the target users are assigned to the control group, and retrieving and returning the recommendation information matching with the target interest tag group. In the monitoring scheme provided by the present invention, all users in the experimental group and the control group are users who send advertisement drawing requests. The probabilities that the users are assigned to the control group and the experiment group are equal, so that the number of users in the experiment group is consistent to the number of users in the control group at the same period, even at the same time, thus ensuring the comparability between the two groups.

Description

technical field [0001] The invention relates to the field of computer technology, in particular to an information delivery control method and a related device. Background technique [0002] In many scenarios, information will be actively pushed to users according to their interests to achieve targeted push. For example, WeChat Moments advertisements are targeted advertisements based on user interests. The specific method is that the advertising system pushes advertisement information to users based on the user's interest tags. [0003] Interest tags are related phrases used to mark user interest attributes. Generally, one user corresponds to one interest tag group, and the interest tag group includes multiple interest tags. Whether the interest tags can accurately target the user's interest attributes requires effective monitoring of the targeting effect. [0004] Existing targeting effect monitoring methods include: [0005] Set up experiment and control groups, and ass...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0251
Inventor 符永顺俞平邓海龙
Owner TENCENT TECH (SHENZHEN) CO LTD
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