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Client information management system and method

A technology of customer information and management methods, which is applied in data processing applications, commerce, instruments, etc., can solve problems such as redundancy and customer information volume, and achieve high effectiveness, maintainability and scalability

Inactive Publication Date: 2017-05-10
上海富聪科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Most traditional enterprises have manual maintenance of customer information, but in most cases this method is an auxiliary work for internal sales, account balance, logistics and other links. It does not focus on customers and has a large amount of information. redundancy
The analysis based on the traditional customer system is mostly empirical, and the pros and cons of customers can only be judged through the long-term experience of relevant personnel

Method used

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  • Client information management system and method

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Embodiment Construction

[0034] Specific embodiments of the present invention will be further described below in conjunction with the accompanying drawings.

[0035] Such as figure 1 As shown, an embodiment of a customer information management system is disclosed. The customer information management system includes: a customer information server 101 , an RFM analysis server 102 , a marketing analysis server 103 and an exception handling server 104 .

[0036] Among them, the data storage of the household information server 101 and the RFM analysis server 102 includes local and cloud, mainly database and Hbase, and the data sources include: enterprise internal data and enterprise external data; enterprise internal data include: customer service records, sales records ; The external data of the enterprise includes: the data entrusted by the enterprise to the third-party data service platform and the relevant data provided by the enterprise partner.

[0037] The customer information server 101 collects b...

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Abstract

The present invention provides a client information management system. The system comprises: a client information server configured to collect the client's basic identity information, original consumption information and the client feedback information; a RFM analysis server configured to collect the client's consumption information and industry information, analyze the client consumption condition and the trend and generate the client consumption value information; a marketing analysis server configured to analyze the client consumption value information and client's basic identity information, perform modeling and perform classification to obtain the corresponding marketing plan instruction; and an abnormal processing server configured to perform record and processing of the abnormity in the collected client feedback information and the abnormity of the enterprises. The client information management system and method enhances the service supply for the clients through taking the data analysis as the basis while satisfying all the basic requirements of clients.

Description

technical field [0001] The invention relates to Internet technology, in particular to an Internet-based customer information management system and method. Background technique [0002] Customer Management System (CRM) is an enterprise that uses corresponding information technology and Internet technology to coordinate the interaction between enterprises and customers in sales, marketing and service in order to improve their core competitiveness, so as to improve their management methods and provide innovative personality to customer service. Optimized customer interaction and service process. Its ultimate goal is to attract new customers, retain existing customers, and convert existing customers into loyal customers to increase market share. [0003] Because the traditional ERP system mainly focuses on the internal management of the enterprise and the limitations of IT technology development, the ERP system does not realize the management of the downstream (client) of the s...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/00G06Q30/02
CPCG06Q30/016G06Q30/0201G06Q30/0202
Inventor 王鲲曹俊杰
Owner 上海富聪科技有限公司