Method, equipment and system for providing presentation information

Abstract

The invention aims at providing a method, equipment and a system for providing presentation information. Compared with the prior art, the method has the advantages that first user equipment submits one or a plurality of wireless access points obtained through scanning to corresponding network equipment; the network equipment determines a corresponding target information provider according to the matching condition of the one or a plurality of wireless access points and wireless access point information; then, the network equipment provides corresponding target presentation information of the target information provider to the first user equipment; the target presentation information is shown through the first user equipment. Whether the presentation information is provided for the first user equipment or not is determined through wireless hotspot information corresponding to the information provider, so that the precise putting of the presentation information can be realized; the information delievery efficiency is improved; the resource waste is reduced; the information obtaining efficiency of a user is improved; the use experience of the user is improved.

Description

technical field [0001] The present application relates to the field of computers, and in particular to a technology for providing presentation information. Background technique [0002] With the popularity of mobile devices such as smartphones and tablets, how to accurately provide information such as advertisements and news to users' mobile devices has become a key research and development direction for many companies. In the prior art, the placement of location advertisements on mobile devices generally relies on geographic location information positioning. There are currently two problems in this way: [0003] 1) The longitude of the positioning is difficult to be accurate, or even wrong (the positioning information cannot be obtained or the deviation is large), resulting in errors in advertising. [0004] 2) For location-based positioning, the geographical scope of the delivery generally needs to be delineated in advance, and this scope is "planar" rather than three-dim...

AI Technical Summary

Problems solved by technology

In some application scenarios, for example, the advertiser is a clothing store owner on a certain floor of a large shopping mall, and he hopes to launch the advertisement only when the customer arrives at the floor, which cannot be satisfied by the traditional method.

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