Potential client mining method and device

A mining device and user technology, applied in the Internet field, can solve the problems of high overhead, lower potential user acquisition rate, poor user interaction, etc., to achieve the effect of reducing mining costs, increasing acquisition rate and accuracy, and improving interactivity

Inactive Publication Date: 2017-06-13
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] However, the above-mentioned marketing methods have some common shortcomings, that is, they can only passively wait for users and wait for user interaction, but cannot actively dig out more potential users, especially accurate potential users for a specific need, and , the overhead of these marketing methods is relatively large, and the interaction of users is relatively poor, and the acquisition rate of potential users is greatly reduced.

Method used

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  • Potential client mining method and device
  • Potential client mining method and device
  • Potential client mining method and device

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Embodiment Construction

[0026] Embodiments of the present invention are described in detail below, examples of which are shown in the drawings, wherein the same or similar reference numerals designate the same or similar elements or elements having the same or similar functions throughout. The embodiments described below by referring to the figures are exemplary and are intended to explain the present invention and should not be construed as limiting the present invention.

[0027] At present, real estate online advertisements are mostly placed on real estate vertical websites such as real estate e-commerce. Although the audience is relatively accurate, the relatively small number of users of vertical websites determines that the coverage of this method is relatively low. In addition to display effect advertisements that simply pursue exposure, the purpose of many other real estate online advertisements is to obtain valid information from users, such as account numbers, mobile phone numbers, and email...

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Abstract

The invention discloses a potential client mining method and device. The method comprises the steps that searching behavior information of a user is obtained; feature information in the searching behavior information is extracted; according to a potential user mining model obtained by pre-training, the feature information is predicted, and whether or not the user is a potential user for a commodity house purchasing is judged; if yes, an elaborated tag of the user is determined according to the researching behavior information; the user and the elaborated tag of the user are loaded into a potential user library. According to the potential client mining method, the mining cost of the potential user can be significantly reduced, the interaction of the user is improved, and the acquisition rate and accuracy of the potential user are also improved.

Description

technical field [0001] The invention relates to the technical field of the Internet, in particular to a potential user mining method and device. Background technique [0002] As a pillar industry of the national economy, real estate plays a very important role in the development of the national economy. There are many employees in it, and the marketing demand for real estate sales is strong. How to quickly and effectively acquire a large number of potential users has become an urgent need for real estate practitioners. [0003] In related technologies, real estate practitioners need to acquire new house buyers, and will carry out a large number of promotional activities and advertisements. The existing advertising methods are mainly divided into online advertising and traditional media advertising. For example, buying advertising space on major real estate e-commerce websites, or placing advertisements in various advertising alliances, or promoting through traditional media...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06F17/30
CPCG06F16/951G06F16/955G06Q30/0201G06Q30/0202G06Q30/0255
Inventor 李会鹏荣岳成文庆李静永齐伟
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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