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Marketing information pushing method, apparatus, equipment, and storage medium

An information push and solution technology, applied in the field of information processing, can solve problems such as high cost and poor accuracy, and achieve the effect of saving marketing costs and improving accuracy

Active Publication Date: 2017-07-21
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] Embodiments of the present invention provide a marketing information push method, device, equipment, and storage medium to solve the technical defects of high cost and poor accuracy of existing marketing methods

Method used

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  • Marketing information pushing method, apparatus, equipment, and storage medium
  • Marketing information pushing method, apparatus, equipment, and storage medium
  • Marketing information pushing method, apparatus, equipment, and storage medium

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0028] figure 1 This is a schematic flow diagram of a method for pushing marketing information provided in Embodiment 1 of the present invention. The method of this embodiment can be executed by a marketing information pushing device, which can be implemented by hardware and / or software. The device can be integrated in a server or terminal device with a marketing information pushing service function, and this embodiment provides The method is generally applicable to situations where marketing information is pushed. Such as figure 1 As shown, the method of this embodiment includes:

[0029] 110. Determine training samples according to the historical tracking data of user clues.

[0030] Exemplarily, the user in this embodiment may refer to a customer who provides services to consumers, such as an online shop. The technical solution provided in this embodiment is applicable to an application scenario where a marketing system pushes relevant service information to an online shop. Hi...

Embodiment 2

[0049] figure 2 This is a schematic flow chart of a method for pushing marketing information provided in the second embodiment of the present invention. This embodiment is based on the above-mentioned first embodiment and optimizes the marketing plan determined according to the evaluation parameters of the user leads, such as figure 2 As shown, the method of this embodiment includes:

[0050] 210. Determine training samples according to the historical tracking data of the user clues.

[0051] 220. Perform model training according to the training samples to obtain a user cue evaluation model.

[0052] 230. According to the user cue evaluation model, analyze the newly input user cue to obtain the evaluation parameter of the user cue.

[0053] 240. Determine a corresponding marketing information template according to the evaluation parameter and the user attribute information.

[0054] Exemplarily, the marketing information template may include layout information of marketing content ite...

Embodiment 3

[0064] image 3 This is a schematic flow chart of a method for pushing marketing information provided in the third embodiment of the present invention. On the basis of the foregoing embodiments, this embodiment further optimizes the pushing of marketing information after pushing marketing information to users. Such as image 3 As shown, the method of this embodiment includes:

[0065] 310. Determine training samples according to the historical tracking data of the user clues.

[0066] 320. Perform model training according to the training samples to obtain a user cue evaluation model.

[0067] 330. According to the user cue evaluation model, analyze the newly input user cue to obtain evaluation parameters of the user cue.

[0068] 340. Determine a marketing plan according to the evaluation parameters of the user leads.

[0069] 350. Push marketing information to users according to the marketing plan.

[0070] 360. Obtain the user's response behavior information after the touch.

[0071] E...

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Abstract

The embodiment of the invention discloses a marketing information pushing method, apparatus, equipment, and a storage medium. The method comprises: according to historical tracking data of a user clue, a training sample is determined; model training is carried out based on the training sample to obtain a user clue evaluation model; according to the user clue evaluation model, a newly inputted user clue is analyzed to obtain an evaluation parameter of the user clue; a marketing program is determined based on the evaluation parameter of the user clue; and marketing information is pushed to the user based on the marketing program. Therefore, during the marketing process, the marketing cost can be saved substantially and accuracy of the marketing program can be improved.

Description

Technical field [0001] The embodiments of the present invention relate to the field of information processing technology, and in particular to a method, device, equipment, and storage medium for pushing marketing information. Background technique [0002] Marketing refers to the activities of companies discovering or digging out consumer needs and promoting products. In the marketing process, user clue information is a very valuable resource. Generally, it can be done through various methods such as holding marketing activities, network information, telephone consultation, and consumer interviews. Obtain user leads, and then continue to follow up by marketers. [0003] Traditional marketing attaches great importance to the number of user leads. No matter what channel the user leads are obtained, as long as the user leads can be obtained, marketers will invest manpower and material resources to track and make a lot of marketing investment, but the quality of the obtained is uneven ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0201G06Q30/0255
Inventor 齐海凤彭长平
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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