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A customer information mining method, device, equipment and storage medium

A customer information and customer technology, applied in the field of information processing, can solve problems such as the inability to accurately target potential customers, and achieve the effect of ensuring accuracy and increasing the number of customers

Active Publication Date: 2020-08-11
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] Embodiments of the present invention provide a customer information mining method, device, equipment, and storage medium to solve the technical defect that existing customer information mining methods cannot accurately identify potential customers

Method used

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  • A customer information mining method, device, equipment and storage medium
  • A customer information mining method, device, equipment and storage medium
  • A customer information mining method, device, equipment and storage medium

Examples

Experimental program
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Effect test

Embodiment 1

[0027] figure 1 It is a schematic flowchart of a method for mining customer information provided by Embodiment 1 of the present invention. The method of this embodiment can be performed by a customer information mining device, which can be implemented by means of hardware and / or software, and which can be integrated in a server or terminal device with a customer information mining function, and the The method is generally applicable to the situation of mining customer information. Such as figure 1 As shown, the method of the present embodiment includes:

[0028] 110. Determine the retrieval information of the preset industry.

[0029] As an example, an industry generally refers to the category of economic activities that are classified according to the production of similar products, the same process, or the provision of similar labor services, such as the catering industry, clothing industry, machinery industry, financial industry, mobile Internet industry, etc., and can a...

Embodiment 2

[0039] figure 2 It is a schematic flow chart of a customer information mining method provided by Embodiment 2 of the present invention. On the basis of Embodiment 1 above, this embodiment optimizes the search information for determining the preset industry, such as figure 2 As shown, the method of the present embodiment includes:

[0040] 210. According to the historical display log information, filter all the retrieved search formula information within the preset time range as a set of candidate search formulas.

[0041] Exemplarily, historical display log information can be understood as all log information based on user search behavior in the search engine, and according to the display log information within a certain time range from the current time, analyze and obtain the information involved in the user's retrieval process within the time range All query information for .

[0042] 220. Based on the corresponding relationship between industries and keywords in the key...

Embodiment 3

[0049] image 3 It is a schematic flow diagram of a customer information mining method provided by Embodiment 3 of the present invention. On the basis of the above-mentioned embodiments, this embodiment optimizes the determination of the target website from the webpage information, as shown in image 3 As shown, the method of the present embodiment includes:

[0050] 310. Determine the retrieval information of the preset industry.

[0051] 320. Retrieve through a search engine according to the search type information of the preset industry, and grab web page information from the search results.

[0052] 330. Analyze the webpage information, and extract identification information of the webpage.

[0053] Wherein, the identification information includes at least one of title information, summary information and page address information.

[0054] Exemplarily, a web crawler can be used to crawl the search information of a determined preset industry, obtain and parse the returne...

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Abstract

The embodiment of the invention discloses a client information mining method, device and equipment and a storage medium. The method comprises the steps that retrieval type information of a preset industry is determined; according to the retrieval type information of the preset industry, retrieval is performed through a search engine, and webpage information is captured from a retrieval result; a target website is determined from the webpage information; a candidate webpage set of the target website is obtained, webpages in the candidate webpage set are filtered and analyzed according to the content filtering technology, and portrayal characteristics of a target customer are obtained. By adopting the technical scheme, the target customer can be precisely locked from mass information, the number of customers is increased, and the portrayal characteristic information of the customer can be obtained so as to ensure follow-up marketing accuracy.

Description

technical field [0001] The embodiments of the present invention relate to the technical field of information processing, and in particular to a method, device, equipment and storage medium for mining customer information. Background technique [0002] With the continuous development of the e-commerce era, the market competition is increasingly intensified. In the marketing process, the competition for customer resources has never stopped. Constantly tap potential customers and convert potential customers into real customers, so as to gain more benefits and enhance the enterprise. Market competitiveness is of great significance. The so-called potential customers refer to the undeveloped customers who have demand for a certain type of product or service and have the ability to purchase. Such customers have sales cooperation opportunities with enterprises. Through the efforts of enterprises and sales personnel, potential customers can be transformed into actual customers. . D...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F16/9535
CPCG06F16/9535
Inventor 齐海凤彭长平
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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