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Network prize-giving advertisement system and method with function of acquiring user information

A user information and user technology, applied in discounts/rewards, data processing applications, instruments, etc., to achieve the effect of improving the return on advertising investment, improving the accuracy of advertising, and optimizing the effect of advertising

Inactive Publication Date: 2017-08-15
秦勤
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0009] The purpose of the present invention is to provide a network award-winning advertising system and method that can collect user information, to solve the problem of user information collection of existing network award-winning advertisements and the breadth, depth, and accuracy of existing user information collection technologies. Improve the precise targeting ability of advertising and the return on advertising investment

Method used

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  • Network prize-giving advertisement system and method with function of acquiring user information

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Embodiment Construction

[0024] The present invention will be further described below in conjunction with specific embodiments.

[0025] This embodiment is applied to a mobile phone, and the mobile phone is connected to a server through a network.

[0026] As attached in the manual figure 1 As shown, the example system and method include the following technical links:

[0027] 1) User information collection: compare the current user information with the user tag library (various user attributes that need to be known), and for unknown user information or user information that needs to be reconfirmed, according to the question and answer questions defined by the user tag, Display the "User Questions and Answers" page to the user, for example: "Please choose your favorite one among the following decoration effects"; when the user clicks on a certain effect picture (such as decoration style a), the information can be obtained, and the system will This information is stored in the user information databa...

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Abstract

The invention provides a network prize-giving advertisement system and method with a function of acquiring user information. The network prize-giving advertisement method comprises technical links including an advertisement serving link, an advertisement display link, an interaction testing link, a prizing link and the like, and is characterized by further comprising a user information acquisition link, wherein the link is carried out in a question and answer manner; questions are read from a user tag library; the user information acquired by the link is stored in a user information base. According to the network prize-giving advertisement system and method, the problem of user information sources of network prize-giving advertisements are solved; a user tag library can be continuously expanded, widened and deepened in practice, and more and more abundant user portrait capabilities are supported, so that the advertisement serving precision is continuously improved, and an advertisement effect is optimized; the return rate of advertisement investment is improved.

Description

technical field [0001] The invention relates to the field of network prize-winning advertisements, in particular to a network prize-winning advertisement system and method capable of collecting user information. Background technique [0002] Rewarded advertisements on the Internet can reward users who watch advertisements, avoid users’ aversion to traditional advertisements, and attract users to actively watch advertisements; rewarded advertisements usually need to test users’ memory of advertisements to force users to watch advertisements seriously. [0003] Existing online prize-winning advertisements, such as "Big Red Hand" in the form of a question-and-answer test, "Let's Play" in the form of a jigsaw test, and "Fun Money" in the form of a password test, all include advertising placement and advertising display. , interactive test links, reward links, etc.; the existing online award-winning advertisements lack user information collection links, and cannot accurately matc...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0207G06Q30/0251
Inventor 秦勤
Owner 秦勤
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