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Competitive market simulation system

A simulation system, a competitive technology, applied to systems based on fuzzy logic, etc., can solve the problems of expensive and time-consuming investigations, lack of decision-making basis for marketing decision makers, etc., to achieve the effect of rapid analysis of market conditions and low-cost market conditions

Inactive Publication Date: 2017-08-18
上海战择信息科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] The technical problem to be solved by the present invention is to provide a competitive market simulation system in order to overcome the disadvantages of expensive and time-consuming consumer surveys in the prior art and lack of decision-making basis for marketing decision makers

Method used

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  • Competitive market simulation system
  • Competitive market simulation system

Examples

Experimental program
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Embodiment

[0033] A competitive market simulation system such as figure 1 As shown, including: input port 1, competing radar 2 and output port 3.

[0034] The input port 1 is used to input the product set of the market, and the product set includes a focus product and competing products in the market that compete with the focus product. Specifically, the product set may include: a product array and a WTP matrix, and correspondingly, the input port 1 includes: a product array input unit 11 and a WTP matrix input unit 12 .

[0035] The product array input unit 11 is used to input the product array, the product array includes products with competitive relationship in the market, when one product in the product array is the focus product, the remaining products in the product array are Competitive product. Among them, the products with competitive relationship in the product array can be freely set by business personnel according to market research, competitor analysis and other means. Tak...

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Abstract

The invention discloses a competitive market simulation system. The system comprises an input port, a competitive radar and an output port. The input port is used for inputting a product set of a market, wherein the product set comprises a focal product and a competitive product with a competitive relationship with the focal product in the market. The competitive radar is used for setting coordinates of the focal product and calculating coordinates of the competitive product relative to the focal product. The output port is used for outputting a first coordinate point used for representing the focal product and a second coordinate point used for representing the competitive product; and a distance between the first coordinate point and the second coordinate point is used for representing a competitive degree between the focal product and the competitive product. According to the system, the deficiencies of expensive and time-consuming consumer survey and lack of a decision-making basis for a marketing decision maker in the prior art can be made up for; the focal product and the competitive product are subjected to comparative analysis; the competitive degree of the focal product and the competitive product is accurately and vividly reflected; and the marketing decision maker is assisted to determine a marketing policy.

Description

technical field [0001] The invention relates to a competitive market simulation system. Background technique [0002] Information marketing decision makers can use various means, data, and information to help them make marketing decisions when making marketing decisions, for example, the form of market reports, the knowledge of consumer survey reporting agencies. Market reports are usually purchased from research institutes or from vendors that specialize in the collection and dissemination of data about the market. Such informative reports include competitor overviews, product reviews, price comparisons and market share data. Consumer surveys can reveal more information about individual consumers' likes and dislikes (this information is often lost in market reports, which tend to aggregate results). Tools, such as conjoint analysis, can be applied to consumer research to simulate future market conditions, leading to better decision-making. [0003] Traditional conjoint a...

Claims

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Application Information

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IPC IPC(8): G06N7/06
CPCG06N7/06
Inventor 爱德文印松印义言
Owner 上海战择信息科技有限公司
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