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Mobile user position and user behavior-based business area information pushing method

A mobile user and information push technology, applied in the mobile network field, can solve problems such as damaging the image of the business circle, user complaints, and ineffective results, achieving the effect of effective push and avoiding spam

Pending Publication Date: 2017-09-22
SHANGHAI POSTS & TELECOMM DESIGNING CONSULTING INST
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] The existing business district information push methods are not targeted. The regional broadcast method is generally used to push merchant advertisement information content. Caused interference, easy to cause user complaints, resulting in a decline in user experience, on the other hand, it also damages the image of the business district

Method used

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  • Mobile user position and user behavior-based business area information pushing method
  • Mobile user position and user behavior-based business area information pushing method

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Embodiment Construction

[0016] The embodiments of the present invention are described in further detail below in conjunction with the accompanying drawings, but the present embodiments are not intended to limit the present invention. All similar structures and similar changes of the present invention should be included in the scope of protection of the present invention. The commas in all indicate the relationship between and.

[0017] Such as figure 1 As shown, in the embodiment of the present invention, a method for pushing information of business districts based on mobile user location and user behavior, the specific steps are as follows:

[0018] 1) Set the geographically effective range of each business district, obtain mobile network user data, and perform data cleaning on the acquired user data. The cleaned mobile network user data includes real-time data of mobile network users and Historical data of online behavior (surfing behavior refers to the behavior of accessing the Internet);

[001...

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Abstract

The invention discloses a mobile user position and user behavior-based business area information pushing method, relates to the technical field of mobile networks, and solves the technical problems that information is pushed aimlessly and excessive junk information exists. The method comprises the steps of firstly obtaining user data of a mobile network and performing data cleaning on the obtained user data; secondly performing user position coordinate locating on the cleaned real-time / quasi real-time mobile network user data to find out a business area where a current position of a mobile network user is located; thirdly building a historical online behavior preference portrait model of the mobile network user, thereby obtaining an online behavior preference vector of the mobile network user; and fourthly performing similarity matching analysis on the online behavior preference vector of the mobile network user and merchant information in the business area, and pushing the merchant information of each merchant with the highest similarity to the mobile network user through the mobile network. According to the method provided by the invention, targeted and effective pushing can be realized, so that the excessive junk information is effectively prevented from being pushed.

Description

technical field [0001] The invention relates to mobile network technology, in particular to a method for pushing business area information based on mobile user location and user behavior. Background technique [0002] The rapid development of the mobile Internet, in addition to bringing a huge amount of data on the online behavior of mobile users, has also brought unlimited business opportunities. More merchants hope to use the mobile Internet to complete their commercial advertisement push business, so as to obtain more business opportunities. However, how to carry out accurate merchant advertisement push business under the premise of facing a huge mobile user base has become a major technical problem at present. How to ensure that the merchant advertisement information that users are interested in is pushed to the potential consumers with the greatest possibility in a timely and accurate manner. On the user's terminal, it has become the focus of research in various industr...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06F17/30
CPCG06F16/9537G06Q30/0261
Inventor 楼昉王晓园浦巳怡麦菁奚家泉
Owner SHANGHAI POSTS & TELECOMM DESIGNING CONSULTING INST
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