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Abnormal click detecting method and device and click rate statistic method and device

A detection method and abnormal technology, applied in the field of information processing, can solve the problems of low detection accuracy, complex algorithm, high software and hardware requirements, etc., and achieve the effect of accurate detection results and simple detection process.

Active Publication Date: 2017-10-03
WHALEY TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The existing detection method is usually aimed at a specific web page or commodity, and its behavior and judgment criteria cannot be directly copied to other click objects. Therefore, for each specific web page, or at least each specific type of web page, it is necessary to formulate a different Parameter standards; on the one hand, the algorithm of cheating detection is complicated, and the requirements on software and hardware are too high; on the other hand, the detection accuracy is low

Method used

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Embodiment Construction

[0040] Aiming at the deficiencies of the prior art, the idea of ​​the present invention is to compare and analyze the click behavior of a specific user within a certain period of time and the click behavior of similar user groups in order to find out the similar user group from the user's point of view. The user whose overall click behavior is quite different, and the click behavior issued by the user within the detection period is determined as an abnormal click behavior. The detection result of this method is more accurate, and the detection process is simpler, especially for abnormal click behaviors from legitimate users (such as swiping orders or traffic swiping behaviors of registered users).

[0041] The abnormal click detection device of the present invention includes:

[0042] The feature extraction module is used to extract the click behavior characteristics of the detected user within the detection period from the click behavior statistics data of the detected user w...

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Abstract

The invention relates to an abnormal click detecting method and device, and belongs to the technical field of information processing. The method comprises the steps of comparing and analyzing clicking behaviors of a specific user in a period and clicking behaviors of similar user groups in which the user is located from the perspective of the user so that the user of which the clicking behavior has great difference from that of the similar user groups can be founded out, and then judging the clicking behavior which is made by the user in a detection cycle as an abnormal clicking behavior. The invention further discloses a clicking rate statistic method and device. Compared with the prior art, the detection result is more accurate, the detection process is simpler, and the detection result is better particularly in the abnormal clicking behavior of a legal user.

Description

technical field [0001] The invention relates to an abnormal click detection method and device, belonging to the technical field of information processing. Background technique [0002] Today, with the rapid development of technologies such as computers and the Internet, the number of hits on a program or a website is of great reference significance to advertising publishers and content providers. However, the current falsification of clicks, such as the swiping traffic of the navy, makes the statistics of clicks inconsistent with the actual. The falsification of click behavior will cause the valuation to deviate from the reality, and the assessment of advertisers and investors will be watered down, which will have a serious impact on the entire industry. Therefore, it is necessary to effectively identify the click behavior in order to provide real and effective click volume statistics. [0003] Existing technologies to prevent cheating on clicks usually start from the pers...

Claims

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Application Information

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IPC IPC(8): G06F11/34G06F17/30G06Q30/02
CPCG06F11/3452G06F16/958G06Q30/0248G06Q30/0277
Inventor 程振华
Owner WHALEY TECH CO LTD