Discount coupon push method, system, storage medium, electronic device and stream splitting method

A coupon and stature technology, applied in the Internet field, can solve the problems of inability to play an obvious role, low time efficiency, and vague and general experimental results.

Active Publication Date: 2017-11-24
CTRIP COMP TECH SHANGHAI
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Furthermore, the factors that affect the results are often diverse and complex, and a small amount of factor changes may not play a significant role
To explore the combined effects of different factors, the number of experiments required will increase exponentially as the research accuracy increases, requiring high manpower and time costs
[0005] All in all, the existing experimental methods have low time efficiency, the setting of contrast factors in the experiment is rigid and mechanical, and the experimental results are vague and general, which is not enough to extract the value of information quickly and efficiently.

Method used

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  • Discount coupon push method, system, storage medium, electronic device and stream splitting method
  • Discount coupon push method, system, storage medium, electronic device and stream splitting method
  • Discount coupon push method, system, storage medium, electronic device and stream splitting method

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Embodiment Construction

[0055] Example embodiments will now be described more fully with reference to the accompanying drawings. Example embodiments may, however, be embodied in many forms and should not be construed as limited to the examples set forth herein; rather, these embodiments are provided so that this disclosure will be thorough and complete and fully convey the concept of example embodiments to those skilled in the art. The described features, structures, or characteristics may be combined in any suitable manner in one or more embodiments.

[0056] Furthermore, the drawings are merely schematic illustrations of the invention and are not necessarily drawn to scale. The same reference numerals in the drawings denote the same or similar parts, and thus repeated descriptions thereof will be omitted. Some of the block diagrams shown in the drawings are functional entities and do not necessarily correspond to physically or logically separate entities. These functional entities may be impleme...

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Abstract

The invention provides a discount coupon push method, a discount coupon push system, a storage medium, an electronic device and a stream splitting method. The discount coupon push method includes the following steps that: user streams are randomly split into a plurality of groups, discount coupons of different denominations are pushed to the groups, and the order placing data of the groups are put into statistics; experimental labels are set according to historical order data, wherein each experimental label contains a plurality of mutually-exclusive label items; one or more label items are configured for each user stream in a matched manner; user streams are extracted according to the label items of a single experimental label or the label item combinations of a plurality of experimental labels so as to form different experiment groups; user streams in each experiment group are split into a plurality of sub experiment groups according to the discount coupons of different denominations, and the order placing ratios of the user streams of the sub experiment groups are put into statistics; and discount coupons of denominations corresponding to a sub experiment group with the highest order placing ratio are pushed to the user streams in the experiment groups. With the discount coupon push method, the discount coupon push system, the storage medium, the electronic device and the stream splitting method of the invention adopted, stream splitting experiment efficiency can be improved, an experiment period can be shortened, and experiment costs can be reduced greatly.

Description

technical field [0001] The present invention relates to the technical field of the Internet, in particular to a coupon pushing method, system, storage medium, electronic equipment and distribution method. Background technique [0002] The rapid development of the Internet economy has greatly changed the way of life of modern people. With people's increasing dependence on the Internet, the value of massive data and information in the network has been discovered and developed, guiding the production and lifestyle of modern enterprises and individuals. Many methods and systems have been developed to assist in extracting value from information more comprehensively and efficiently. Splitting experiments are considered to be an effective means to compare the differences between different schemes, and are widely used by giant Internet companies. [0003] In the splitting experiment, the information flow is randomly and evenly grouped. When the flow is large enough, it can be cons...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02H04L29/08
CPCG06Q30/0201G06Q30/0213G06Q30/0239H04L67/55
Inventor 王琳杜亮亮吴中正
Owner CTRIP COMP TECH SHANGHAI
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