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Target marketing system of O2O (Online To Offline)

A target, coupon technology, applied in marketing, discounts/rewards, etc., to achieve the effect of reducing error rate, high efficiency, and work simplification

Inactive Publication Date: 2017-12-08
知而行(上海)企业发展有限公司
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AI Technical Summary

Problems solved by technology

[0002] With the development of e-commerce, more and more places need to distribute coupons. At the same time, more and more product coupons need to be ordered online and exchanged offline. This system can manage and process the O2O business model in a unified way, so now we need an O2O marketing system to realize the online distribution and offline redemption of coupons

Method used

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  • Target marketing system of O2O (Online To Offline)

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Embodiment

[0024] Such as figure 1 as shown, figure 1 It is a system structure diagram of the present invention.

[0025] The marketing system of the present invention is mainly used to publish activities to major retailers in the form of items to realize coupon printing, coupon redemption and settlement. The system adopts the C\S architecture developed by Borland Database Engine, and the coupons are designed in the form of XML txtRM (Report Machine). The B\S (HTTP protocol) architecture is convenient for retailers to manage the activities of all their stores. The customer store system can observe the activities in real time and manage the activities under control; The docking uses the socket (TCP / IP protocol) as the channel to receive the sales data from the POS, calculate the results through the background, and send them to the printer in the form of coupons (command mode).

[0026] 1. Record order

[0027] After the order clerk receives the order, he records the order status in th...

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Abstract

The present invention relates to an O2O target marketing system, which is used to realize online distribution and offline consumption of coupons. The system includes: a processor; a contract generation module: used to generate corresponding contract information according to manufacturer orders or self-use order information , including contract name, contract number and contract template information; store information import module: used to import the retailer’s store information and corresponding barcode information into the corresponding contract according to the contract information; coupon generation module: communicate with the processor, It is used to set and generate electronic coupon information online and generate coupons. The electronic coupon information includes the coupon name, type, date of issue, redemption conditions, redemption amount, circulation and coupon face design of the electronic coupon; online order module: Stores used to distribute prepared coupons to offline retailers. Compared with the prior art, the present invention has the advantages of simple operation, high efficiency, adaptability to O2O and the like.

Description

technical field [0001] The invention relates to a marketing system, in particular to an O2O target marketing system. Background technique [0002] With the development of e-commerce, more and more places need to distribute coupons. At the same time, more and more product coupons need to be ordered online and exchanged offline. A system can manage and process the O2O business model in a unified way, so now an O2O marketing system is needed to realize the online distribution and offline redemption of coupons. Contents of the invention [0003] The purpose of the present invention is to provide an O2O target marketing system that is simple to operate and highly efficient, and suitable for O2O, in order to overcome the above-mentioned defects in the prior art. [0004] The purpose of the present invention can be achieved through the following technical solutions: [0005] An O2O target marketing system for online issuance and offline consumption of coupons, the system includ...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0207
Inventor 尹晓峰肖铁强
Owner 知而行(上海)企业发展有限公司
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