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Video playing method, playing terminal and computer storage medium

A video playback and playback terminal technology, applied in the information field, can solve problems such as low retention rate and poor user experience, and achieve the effects of reducing boredom, improving user experience satisfaction, and improving retention rate and user experience satisfaction.

Active Publication Date: 2020-06-12
TENCENT TECH (BEIJING) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] In view of this, the embodiment of the present invention expects to provide a video playback method and playback terminal for solving the problems of low retention rate and / or poor user experience

Method used

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  • Video playing method, playing terminal and computer storage medium
  • Video playing method, playing terminal and computer storage medium
  • Video playing method, playing terminal and computer storage medium

Examples

Experimental program
Comparison scheme
Effect test

example 1

[0165] This example provides a method for playing video based on user instructions, including:

[0166] Step 1: In the video playback application of the playback terminal, it is detected that the user selects the video-on-demand operation of the video he is interested in playing; for example, the user clicks the playback control of a certain video on the video selection page;

[0167] Step 2: Play a pre-roll advertisement of a certain length (such as 15 seconds) before the video is played;

[0168] Step 3: When the ad is played, a prompt message will be displayed in the lower right corner of the ad. The content of the prompt message can be: "The video will play video A after the end of the ad", accompanied by a reduced version of the poster of video A. Figure 7 Shown is a schematic diagram of a display effect of a poster overlaid on a first video in a playback window. The poster image here is one of the aforementioned first images.

[0169] Step 4: After the prompt message ...

example 2

[0171] This example provides a video playback method, including:

[0172] Step 1: put the video (VID A) of the advertisement on the advertisement server;

[0173] Step 2: put the on-demand video material on the video (VID B) platform, and upload various image information related to the video such as the poster image (poster image P) of the video;

[0174] Step 3: Send the poster image P to the playback terminal, so that the user can see the poster image P on the video-on-demand page (ie, the aforementioned video selection page) of the video application of the playback terminal.

[0175] Step 4: When detecting that the user clicks on the poster picture P, the playback terminal thinks that the user has ordered VID B, and the playback terminal requests VID B from the video platform on the one hand, and the advertising software development tool (SDK, Software Development) of the playback terminal on the other hand. Kit) module, it will notify the advertising platform that it can ...

example 3

[0183] like Figure 8 As shown, this example provides a video playback method, including: video editing stages, advertisement execution, and video playback stages.

[0184] The video editing stage includes:

[0185] Step S11: Upload the video and the poster image of the video introduction;

[0186] Step S12: Based on the video and the poster image, determine that the video ID of the video is VID2 and the ID of the poster image is PNG1;

[0187] Step S13: Save both the video and the poster image in the video server.

[0188] Ad execution phase, including:

[0189] Step S21: Create an advertisement, upload video pre-roll material, for example, upload the high-definition video material of the pre-roll;

[0190] Step S22: Determine that the advertisement ID of the advertisement is VID1;

[0191] Step S23: Save the advertisement in the advertisement server.

[0192] Playback stage, including:

[0193] Step S31: The playback terminal receives the poster image from the video s...

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Abstract

The embodiment of the invention discloses a video playing method and a playing terminal. The method comprises the following steps: receiving a first video; playing the first video in a playing window;during playing of the first video, displaying a first image correlated with a second video to be played on a display layer of the first video; and after playing of first video information, stopping displaying of the first image and playing the second video in the playing window. Through adoption of the video playing method and the playing terminal, the first image is displayed during playing of the first video to inform a user of correlated information of the second video to be played, so that the user is suggested to watch the second video continually after watching the first video; the watching retention rate of the user is increased; and the user experience is improved.

Description

technical field [0001] The present invention relates to the field of information technology, in particular to a video playing method, a playing terminal and a computer storage medium. Background technique [0002] With the development of electronic technology, people use electronic devices to watch videos, perform various operations such as reading. In some cases, the server of the server will also actively push some videos to the user terminal, or push some videos not requested by the user based on the request of the playback terminal, and display the video on the user terminal. The video can be various non-user-based operations such as advertisements or government announcements, and the server of the server actively pushes the information to the electronic device for display. This kind of forced playback of push information may actually interfere with the user watching the video they want to watch. When playing the pushed video, the user may close the playback window due ...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04N21/431H04N21/485H04N21/81
CPCH04N21/4312H04N21/485H04N21/8146
Inventor 周彬
Owner TENCENT TECH (BEIJING) CO LTD
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