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User retrieving method and system based on user figure

A user and portrait technology, applied in data processing applications, equipment, business, etc., can solve problems such as reducing user experience, reducing user stickiness to OTA platforms, order commission loss, etc., to enhance experience, recover commission loss, The effect of reducing the in-store cancellation rate

Active Publication Date: 2018-02-23
CTRIP COMP TECH SHANGHAI
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

For OTA platforms, such in-store unsubscriptions will not only result in loss of order commissions, but also reduce users’ stickiness to OTA platforms and reduce user experience

Method used

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  • User retrieving method and system based on user figure
  • User retrieving method and system based on user figure

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Experimental program
Comparison scheme
Effect test

Embodiment 1

[0048] Such as figure 1 As shown in FIG. 2 , it is a flow chart of the user recovery method based on the user portrait in this embodiment.

[0049] The user recovery method based on user portrait in this embodiment includes:

[0050] S101. After the user places an order, obtain the real-time data of the user order, the real-time data of the user order includes user information and hotel information;

[0051] Specifically, the real-time user order data includes at least one of order reservation data, order amount data, user hotel stay data, coupon usage data, payment method data, guarantee policy data, and reservation scenario data.

[0052] Wherein, the reservation scenario data includes at least one of scheduled early, middle and late time, expected early, middle and late time of arrival at the store, order confirmation time, whether the scheduled time is a weekend, whether the check-in time is a weekend and the number of days in advance.

[0053] S102. Obtain hotel history...

Embodiment 2

[0078] Such as figure 2 As shown, this embodiment provides a user recovery system based on user portraits. The user recovery system includes a first acquisition unit 1, a second acquisition unit 2, a processing unit 3, a prediction unit 4, a first judgment unit 5, a distance A computing unit 6 , a second judging unit 7 , a third judging unit 8 and a sending unit 9 .

[0079] The first obtaining unit 1 is used to obtain real-time data of user orders after the user places an order, and the real-time data of user orders includes user information and hotel information.

[0080] Wherein, the user order real-time data includes at least one of order reservation data, order amount data, user hotel stay data, coupon use data, payment method data, guarantee policy data and reservation scene data.

[0081] The second acquisition unit 2 is configured to acquire historical hotel data, historical user order data and user portrait data corresponding to the real-time user order data accordi...

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Abstract

The invention discloses a user retrieving method and system based on user figures; the method comprises the following steps: obtaining user order real time data after a user placed an order; obtaininghotel history data, user history order data and user figure data; using a logic regression algorithm to process the user order real time data, the hotel history data, the user history order data andthe user figure data, building an order arrival debook probability prediction model, and using the model to predict a user order arrival debook probability; sending corresponding retrieve strategy contents to the user according to the user order arrival debook probability. The method can build the order arrival debook probability prediction model so as to obtain the user current order arrival debook probability, can send retrieve strategy contents to the users with high arrival debook probabilities, and can take corresponding punishment measures on the hotels, thus retrieving OTA platform users, reducing the hotel arrival debook probability, retrieving commission losses, improving user viscosity, and enhancing user experience feelings.

Description

technical field [0001] The present invention relates to the technical field of marketing, in particular to a user recovery method and system based on user portraits. Background technique [0002] With the rapid development of OTA (Online Travel Agent, online travel agency) platforms, online ordering services (such as ordering hotels, etc.) have become the travel choice of most users. However, in order to avoid the order commission of the OTA platform, some hotels may ask the user to unsubscribe the current OTA platform order when the user contacts the hotel or arrives at the hotel to check in, and then the user is required to pay the hotel directly. shop unsubscribe. Specifically, for example, after the user cancels the order, the OTA platform does not obtain the check-in information of other hotels on the same day as the hotel check-in time corresponding to the original order. After excluding full rooms and no rooms at the store, repeated bookings by users, and order modi...

Claims

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Application Information

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IPC IPC(8): G06Q10/02G06Q10/04G06Q30/06G06Q50/12
CPCG06Q10/02G06Q10/04G06Q30/0635G06Q50/12
Inventor 朱燕黎娜赵剑虹江文斯磊王宏晔谢文丹
Owner CTRIP COMP TECH SHANGHAI
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