Method and device for detecting advertising effect

Abstract

The invention discloses an advertisement effect detection method and device, which are used for improving the evaluation efficiency of the advertisement effect and realizing accurate advertisement delivery. An embodiment of the present invention provides an advertisement effect detection method, including: obtaining an advertisement to be delivered provided by an advertiser; inputting the advertisement to be delivered into a user attribute prediction model for prediction, and outputting the target user corresponding to the advertisement to be delivered attribute, the user attribute prediction model is established by using the user behavior data set in the network data source after machine learning training; according to the target user attribute, select a user set matching the target user attribute from the network platform, and The advertisement to be delivered is delivered to the selected user set; user feedback information generated by users in the user set on the delivered advertisement is collected, and a user group matched by the delivered advertisement is determined according to the user feedback information.

Description

technical field [0001] The invention relates to the field of computer technology, in particular to a method and device for detecting advertising effects. Background technique [0002] Advertising is an important way and means of corporate image communication and product promotion. Through vivid and effective publicity, the company conveys its excellent products and services, as well as its good management level and production technology to the public, so as to form a good corporate image in the minds of the public and gain their awareness and trust in products. The recognition and support of the enterprise promotes the continuous operation and development of the enterprise. Good advertisements can help consumers know and understand the trademarks, performances, uses and other items of various commodities, so as to transmit information and communicate production and sales. Good advertisements can induce consumers' interests and emotions, arouse consumers' desire to buy the ...

AI Technical Summary

Problems solved by technology

For this reason, at present, it is often used to distribute questionnaires to different audience groups, and then collect questionnaires to evaluate the advertising effect. This is a time-consuming and labor-intensive task, which greatly reduces the efficiency of advertising effect evaluation.

In addition, the advertising placement strategy in the prior art does not take into account the actual needs of different users for different advertisements, and cannot accurately predict the user's demand for advertisements, so that the advertisements that users are interested in cannot be accurately placed.

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