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A system for displaying commercial advertisements using large restaurant traffic data

A data display and high-flow technology, applied in the field of communication, can solve the problems of waste of resources, single form of advertisement, and small amount of information transmission, and achieve the effect of wide coverage, flexible playback, and large playback volume

Active Publication Date: 2021-11-05
北京新弘宝科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

At present, mainstream advertisements can be divided into static media advertisements and dynamic media advertisements. Static media advertisements include newspapers, magazines, and static advertisements posted indoors and outdoors; dynamic media advertisements include TV advertisements, radio, rolling billboards, web advertisements, etc. Currently, Static media advertisements are basically used in restaurant commercial advertisements. The content is disseminated by posting advertisements on the dining table and other places. The advertisement form is very single, and the amount of advertisements is small, and the information is transmitted in one direction. The audience passively receives information, and the amount of information transmission is small. , cannot place link advertisements and other shortcomings, which is a big waste of resources for restaurants, which can efficiently place advertisements

Method used

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  • A system for displaying commercial advertisements using large restaurant traffic data
  • A system for displaying commercial advertisements using large restaurant traffic data
  • A system for displaying commercial advertisements using large restaurant traffic data

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0046] A system for displaying commercial advertisements using large traffic data of restaurants, such as figure 1 As shown, the system includes a cloud background server 1 and a device terminal with ID information communicating with the cloud background server 1. The device terminal includes an ordering terminal 3, and each ordering terminal 3 includes an ordering table with an ordering screen 108 , split-screen module 101 and more than one dining position ID; Cloud background server 1 packs advertisement database 102, advertisement delivery module 103, advertisement setting module 104 and advertisement position layout module 105;

[0047] The split-screen module 101 is used to set more than one partition on the ordering screen 108 on the same dining table, each partition corresponds to a unique table ID, and each partition is provided with an independent human-computer interaction interface;

[0048] Advertising space layout module 105 is used to set the position and name of...

Embodiment 2

[0058] Such as Figure 4 As shown, the difference between the system for displaying commercial advertisements provided by this embodiment using restaurant large-flow data and Embodiment 1 is that the cloud background server 1 also includes an advertising space association module 201 and a jump module 202;

[0059] The advertising space association module 201 is used to associate the edge advertising space with its closest partition, form and store the association information between the partition and the edge advertising space;

[0060] The jump module 202, when receiving the advertisement jump request sent by the edge advertising space, judges the position information of the edge advertising space, searches for the associated partition, and displays the display page corresponding to the link on the human-computer interaction interface of the partition;

[0061] The attribute information also includes link information, and the ordering terminal 3 also includes an advertisement...

Embodiment 3

[0068] Such as Figure 5 As shown, the system for displaying commercial advertisements provided by the present embodiment using restaurant large-flow data is different from Embodiment 2 in that the advertising space also includes a full-screen screensaver advertising space, which is used to display on the overall screen of the ordering screen 108; the advertising space The information also includes a full-screen screensaver advertisement; the advertisement placement module 103 also includes a full-screen advertisement placement sub-module 301;

[0069] The ordering terminal 3 also includes a partition monitoring module 302, a video judgment module 303 and a return module 304;

[0070] Partition monitoring module 302 is used to monitor the operating state of the human-computer interaction interface of each partition of the ordering screen 108. When it is judged that a certain partition keeps the original display interface without operation within the preset time threshold Tz; ...

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Abstract

The invention relates to a system for displaying commercial advertisements by using large-flow data in a restaurant, including a cloud background server and a device terminal with ID information communicating with the cloud background server. The device terminal includes a meal ordering terminal, and each meal ordering terminal includes settings A touch screen point table, split screen module and more than one table ID; cloud background server package advertisement database, advertisement delivery module, advertisement setting module and advertisement space layout module; system provided by the present invention includes the intelligent Dining table, set up different partitions according to the number of seats to form a diversified display interface, and then rationally arrange different advertising spaces according to the characteristics of the table and dining; it can support the configuration of advertisements, support videos, pictures, QR codes, etc. Advertisement supports precise advertisement delivery for different merchants, business districts, advertising spaces and groups of people, so as to achieve the effect with the highest revenue value.

Description

technical field [0001] The invention belongs to the field of communication technology, and in particular relates to a system for displaying commercial advertisements by utilizing large-flow data of restaurants. Background technique [0002] As a real place with a huge flow of people, a restaurant has great prospects for advertising because people tend to entertain while dining. At present, mainstream advertisements can be divided into static media advertisements and dynamic media advertisements. Static media advertisements include newspapers, magazines, and static advertisements posted indoors and outdoors; dynamic media advertisements include TV advertisements, radio, rolling billboards, web advertisements, etc. Currently, Static media advertisements are basically used in restaurant commercial advertisements. The content is disseminated by posting advertisements on the dining table and other places. The advertisement form is very single, and the amount of advertisements is ...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02G06F3/0484G09F23/08
CPCG06F3/0484G06Q30/0261G06Q30/0264G06Q30/0271G06Q30/0272G09F23/08
Inventor 孟奇奎李小强
Owner 北京新弘宝科技有限公司
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