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Advertisement pushing method, device thereof, electronic equipment and storage medium

A technology of advertising push and advertising information, applied in business, instrument, data processing applications, etc., can solve problems such as poor returns, weak user initiative, and lack of promotion effect, and achieve good promotion effect and strong purpose.

Inactive Publication Date: 2018-05-22
ZHANJIANG ZHENGXIN TECH SERVICE CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0002] Advertisement push is generally initiated by users or advertisers. Advertisement push initiated by users is relatively weak due to the relatively weak user initiative, so it is very difficult to promote. Advertisement information initiated by advertisers is cast in the net, and the effect is poor. It will arouse the resentment of many users, and it will not get a good promotion effect

Method used

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  • Advertisement pushing method, device thereof, electronic equipment and storage medium
  • Advertisement pushing method, device thereof, electronic equipment and storage medium
  • Advertisement pushing method, device thereof, electronic equipment and storage medium

Examples

Experimental program
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Embodiment 1

[0040] Please refer to figure 1 As shown, Embodiment 1 of the present invention discloses an advertisement push method, which can be implemented by hardware or / and software, and includes the following steps:

[0041] 110. The step of receiving.

[0042] The advertisement push request sent by the target user is received, and the advertisement push request is attached with the user ID of the target user; the reason why the user ID is attached is to obtain its associated user in step 120.

[0043] 120. Obtaining step.

[0044] Obtain the associated user of the target user according to the user ID, and obtain the contact data between the target user and the associated user; the associated user can be a group of the target user's customers, suppliers, classmates and colleagues with the same interests and hobbies, from them The contact data can be used to obtain whether the associated user has the same interests as the target user.

[0045] 130. The judging step.

[0046] Judgin...

Embodiment 2

[0051] Embodiment 2 discloses a device for pushing advertisements corresponding to the above embodiments, please refer to figure 2 shown, including:

[0052] Receiving module 210: used to receive the advertisement push request sent by the target user, the advertisement push request is attached with the user identification of the target user;

[0053] Obtaining module 220: used to obtain the associated user of the target user according to the user identifier, and obtain contact data between the target user and the associated user;

[0054] Judging module 230: used to judge whether the associated user satisfies the conditions of the advertisement push request according to the advertisement push request and contact data;

[0055] Push module 240: used to send corresponding advertisement information to target users and associated users who meet the conditions of the advertisement push request.

[0056] Further, after the pushing module, it also includes:

[0057] Feedback modu...

Embodiment 3

[0060] image 3 A schematic structural diagram of an electronic device provided in Embodiment 3 of the present invention, such as image 3 As shown, the electronic device includes a processor 310, a memory 320, an input device 330, and an output device 340; the number of processors 310 in a computer device may be one or more, image 3 Take a processor 310 as an example; the processor 310, memory 320, input device 330 and output device 340 in the electronic device can be connected by bus or other methods, image 3 Take connection via bus as an example.

[0061]The memory 320, as a computer-readable storage medium, can be used to store software programs, computer-executable programs and modules, such as the program instructions / modules corresponding to the advertisement push method in the embodiment of the present invention (for example, the advertisement push device in the receiving module 210, acquiring module 220, judging module 230 and pushing module 240). The processor 3...

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PUM

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Abstract

The invention discloses an advertisement pushing method which comprises the steps of a receiving step, receiving an advertisement pushing request which is transmitted from a target user and comprisesthe user identification of the target user; an acquiring step, acquiring the associated user of the target user according to the user identification, and acquiring contact data of the target user andthe associated users; a determining step, determining whether the associated users satisfy an advertisement pushing request condition according to the advertisement pushing request and the contact data; and a pushing step, transmitting the corresponding advertisement information to the target user and the associated users who satisfy the advertisement pushing request condition. The invention further discloses an advertisement pushing device, electronic equipment and a computer-readable storage medium. According to the advertisement pushing method, two modes of user initiating and advertisementcompany initiating are combined. The advertisement pushing method, the device thereof, the electronic equipment and the storage medium have advantages of high purposiveness and relatively high popularization effect.

Description

technical field [0001] The present invention relates to the technical field of information push, in particular to an advertisement push method, device, electronic equipment and storage medium. Background technique [0002] Advertisement push is generally initiated by users or advertisers. Advertisement push initiated by users is relatively weak due to the relatively weak user initiative, so it is very difficult to promote. Advertisement information initiated by advertisers is cast in the net, and the effect is poor. It will arouse the resentment of many users, and it will not get a good promotion effect. Contents of the invention [0003] In order to overcome the deficiencies of the prior art, one of the purposes of the present invention is to provide a method for advertising push, which combines two methods of user initiation and advertiser initiation, which has strong purpose and better promotion effect. [0004] The second object of the present invention is to provide ...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0251
Inventor 邱振东
Owner ZHANJIANG ZHENGXIN TECH SERVICE CO LTD