Advertisement click recording method and system based on block chain

A technology of advertising click and recording method, which is applied in transmission systems, commerce, instruments, etc., can solve the problems of leakage of user personal information and advertisement click records, the inability to guarantee that the data will not be tampered with, and the advertiser cannot know the records, etc., to achieve protection Safety, prevent full data leakage, and ensure completeness

Active Publication Date: 2018-07-24
DONGGUAN UNIV OF TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] However, the method of storing advertisement click records in the database has the following defects: 1) it cannot guarantee that the data will not be tampered with; 2) if the database is breached, the user’s personal information and advertisement click records will be leaked; the client’s local storage of advertisement click records has the following defects: 1. ) cannot guarantee that the data will not be tampered with; 2) if it is not transmitted to the server, the advertiser cannot know the record, nor can it mine the value of the data

Method used

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  • Advertisement click recording method and system based on block chain
  • Advertisement click recording method and system based on block chain
  • Advertisement click recording method and system based on block chain

Examples

Experimental program
Comparison scheme
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Embodiment 1

[0072] like figure 1 As shown, this embodiment provides a blockchain-based method for recording advertisement clicks, which is implemented by a client, a blockchain node server, and a database server.

[0073] Described client can be installed on user equipment (as smart mobile phone, panel computer, PDA handheld terminal, notebook computer, desktop computer etc.), for smart mobile phone, tablet computer and PDA handheld terminal, client can be APP (Application, application) programs) or web pages, and for laptops and desktop computers, the client can be in the form of desktop applications or web pages.

[0074] The block chain node server is only used to record the click behavior of the user on the advertisement.

[0075] The database server is used to store user information and advertisement information.

[0076] The blockchain-based advertisement click recording method of the present embodiment specifically includes the following steps:

[0077] S1. The user registers th...

Embodiment 2

[0100] like Figure 5 As shown, the present embodiment provides a block chain-based advertising click recording system, which includes a client 1, a block chain node server 2 and a database server 3, and the block chain node server 2 communicates with the client respectively. 1. The database server 3 is connected.

[0101] Described client 1 can be installed on user equipment (as smart mobile phone, panel computer, PDA handheld terminal, notebook computer, desktop computer etc.), for smart mobile phone, tablet computer and PDA handheld terminal, client can be APP (Application, applications) or web pages, and for laptops and desktop computers, the client can be in the form of desktop applications or web pages.

[0102] The user can register and obtain a user identification code through the client 1, which is always stored in the memory of the user device, and the client 1 can send a request to the blockchain node server 2, and send the user identification code, click time ( A...

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Abstract

The invention discloses an advertisement click recording method and system based on a block chain. The method comprises the following step: a block chain node server analyzes user click data sent by aclient when receiving a request sent by the client, and extracts a user identification code and an advertisement identification code; the block chain node server sends the request to a database server according to the user identification code so as to acquire the user information; the block chain node server sends the request to the database server according to the advertisement identification code so as to acquire the advertisement information; the block chain node server combines the user information, the advertisement information and the click time and takes the same as the advertisement click data and the block chain node server summarizes all advertisement click data in the same time quantum, creates a block and writes into the block chain. The click behavior on the advertisement bythe user is recorded by using a tamper-resistant feature of the block chain, thereby guaranteeing the reality and completeness of the advertisement click record and effectively preventing full data leakage since the database server is broken through.

Description

technical field [0001] The invention relates to a method and system for recording advertisement clicks, in particular to a method and system for recording advertisement clicks based on blockchain, belonging to the field of advertisement marketing. Background technique [0002] Advertising marketing is an important means of enterprise marketing. It mainly promotes products through the carrier of advertisements, promotes direct purchases by consumers, expands product sales, and improves the popularity, reputation and influence of enterprises. Usually, advertisers will choose one or more of the seven types of media, including print media, electronic media, outdoor media, direct mail, sales site, digital Internet, and large-scale events, for advertising. For advertisers, how to accurately record the intention of clicking on the advertisement and potential customers, determine the effect of advertising marketing, statistically track the impact on product sales, and then determine...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L29/08G06Q30/02
CPCG06Q30/0201G06Q30/0242H04L67/1097
Inventor 何凯翁健袁华强
Owner DONGGUAN UNIV OF TECH
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