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Method, device and electronic device for screening potential returning users

A screening method and user technology, applied in the field of device and electronic equipment, potential return user screening method, can solve the problems of difficult to obtain high-quality silent user return promotion, unable to eliminate low-quality silent users, etc., to achieve the possibility of becoming active again High, benefit-enhancing, easy-to-awaken effect

Active Publication Date: 2020-08-21
GUANGZHOU HUYA INFORMATION TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The purpose of the present invention is to at least solve one of the above-mentioned technical defects, especially the technical defect that it is impossible to eliminate these low-quality silent users, and it is difficult to obtain high-quality silent users to perform backflow promotion

Method used

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  • Method, device and electronic device for screening potential returning users
  • Method, device and electronic device for screening potential returning users
  • Method, device and electronic device for screening potential returning users

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Embodiment Construction

[0063] Embodiments of the present invention are described in detail below, examples of which are shown in the drawings, wherein the same or similar reference numerals designate the same or similar elements or elements having the same or similar functions throughout. The embodiments described below by referring to the figures are exemplary only for explaining the present invention and should not be construed as limiting the present invention.

[0064] Those skilled in the art will understand that unless otherwise stated, the singular forms "a", "an", "said" and "the" used herein may also include plural forms. It should be further understood that the word "comprising" used in the description of the present invention refers to the presence of said features, integers, steps, operations, elements and / or components, but does not exclude the presence or addition of one or more other features, Integers, steps, operations, elements, components, and / or groups thereof. It will be unders...

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Abstract

The present invention provides a method for screening potential return users, comprising the steps of: acquiring historical operation data of silent users to be screened, wherein the silent users are users who have not been active within a specified time; extracting from the historical operation data of the silent users Feature information corresponding to a specific index; inputting the feature information into a pre-trained classifier model to classify and identify silent users, wherein the classifier model is a model for classifying the specific index parameters; according to the classifier model The output silent user classification results screen out potential returning users. The present invention also provides a device and electronic equipment corresponding to the method for screening potential returning users. The potential return users screened by the present invention are highly matched with the historical operation data, and it can be expected that the potential return users have the characteristics of high quality, high possibility of becoming active again, and strong user stickiness, which can bring traffic, reduce costs for subsequent marketing promotion, and improve income.

Description

technical field [0001] The present invention relates to the field of Internet big data, in particular, the present invention relates to a screening method, device and electronic equipment for potential returning users. Background technique [0002] In the Internet field, traffic is a very important indicator, which directly determines revenue, profit, investment, etc. It's getting harder and harder to get new user traffic. After the rapid development of the Internet in recent years, almost all users are already users of some Internet products. At this time, the marginal cost of directly acquiring new user traffic has risen sharply, and the marginal utility has decreased significantly. [0003] In the prior art, users who are inactive or have not used a product or logged in for a period of time are generally defined as silent users. For such silent users, it is often necessary to re-mine user traffic. The usual method is to select most of the users for backflow promotion, a...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F16/35G06Q30/00G06Q30/02H04L29/08
CPCG06Q30/01H04L67/535
Inventor 曹木水仇贲
Owner GUANGZHOU HUYA INFORMATION TECH CO LTD
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