Method and apparatus for preventing user loss, device and storage medium

A user loss and user technology, applied in data processing applications, instruments, probabilistic networks, etc., can solve problems such as user loss and unfavorable market share stability

Inactive Publication Date: 2019-02-01
BEIJING DIDI INFINITY TECH & DEV
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

Moreover, the substitute driving industry is in a stage of rapid development. In the fierce market competition, it is easy to lose users, which is not conducive to the stability of market share.

Method used

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  • Method and apparatus for preventing user loss, device and storage medium
  • Method and apparatus for preventing user loss, device and storage medium
  • Method and apparatus for preventing user loss, device and storage medium

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Embodiment Construction

[0035] In order to have a clearer understanding of the above objectives, features, and advantages of the embodiments of the present disclosure, the embodiments of the present disclosure are described in further detail below in conjunction with the drawings and specific implementations. It should be noted that the embodiments of the application and the features in the embodiments can be combined with each other if there is no conflict.

[0036] In the following description, many specific details are set forth in order to fully understand the embodiments of the present disclosure. However, the embodiments of the present disclosure may also be implemented in other ways different from those described herein. Therefore, the scope of protection of the embodiments of the present disclosure is not It is not limited by the specific embodiments disclosed below.

[0037] Combine below Figure 1 to Figure 4 The method for preventing the loss of users according to the embodiments of the presen...

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Abstract

A method and apparatus for preventing user loss, device and storage medium are provided in embodiments of that present disclosure, wherein the method include: obtaining user sample data correspondingto a user sample group of a target application and a history sample data corresponding to the user sample group; extracting characteristic parameters from historical sample data; labeling each user inthe user sample group according to the characteristic parameters; in order to obtain the prediction model of user churn probability, the machine learning model is trained by using the characteristicparameters and the user sample group marked by the sample. Inputting a characteristic parameter of any user to be predicted into a user churn probability prediction model to output a corresponding user churn probability; whether to execute the preset loss user retention policy is determined according to the user loss probability. Embodiments of the present disclosure can accurately predict user churn probability and achieve effective retention of users with high churn probability.

Description

Technical field [0001] The embodiments of the present disclosure relate to the technical field of user churn prediction and retention, and in particular, to a method for preventing user churn, a device for preventing user churn, computer equipment, and computer-readable storage media. Background technique [0002] At present, with the rapid development of the mobile Internet, most drivers have become accustomed to using software to take orders, and users are used to using software to order orders. Moreover, the agent driving industry is in a stage of rapid development. In the fierce market competition, it is easy to lose users, which is not conducive to the stability of market share. Therefore, it becomes necessary to predict the churn of users. It can not only help the driving agent platform to understand its users better, so that it can adopt differentiated marketing and retention strategies for different user groups, and improve the retention rate of users. It can increase th...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0201G06Q30/0202G06Q10/04G06Q30/0251G06Q30/0207G06N7/01
Inventor 戚立才汪恒智
Owner BEIJING DIDI INFINITY TECH & DEV
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