A user evaluation viewpoint mining system based on intelligent marketing
A technology of opinion mining and user evaluation, applied in marketing, special data processing applications, other database retrieval, etc., can solve problems such as time-consuming, labor-intensive, and difficult to complete tasks, achieve effective marketing, personalized marketing, and improve intelligence horizontal effect
Inactive Publication Date: 2019-04-26
上海四宸软件技术有限公司
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[0003] Now that marketing has entered the era of intelligent marketing, user evaluation is the most authentic portrayal of users for a series of business units such as products and services. With the large number of users today and increasing day by day, it is not only time-consuming and labor-intensive to directly process various evaluations manually. , and the amount of daily tasks is almost difficult to complete, for this reason, we propose a user evaluation opinion mining system based on intelligent marketing and put it into use to solve the above problems
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[0015] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.
[0016] The present invention provides a user evaluation point of view mining system based on intelligent marketing, which greatly improves the intelligence level of the existing marketing system by utilizing the value of user review data. The user evaluation point of view mining system based on intelligent marketing selects Windows XP environment. At present, on mainstream configuration computers, Python, a widely used programming language in the computer field...
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The invention discloses a user evaluation viewpoint mining system based on intelligent marketing in the technical field of marketing, and the system comprises data source construction and preprocessing, a user portrait, user viewpoint mining and a visualization platform, the data source construction and preprocessing are used as necessary resources for model construction, and the data capture of at least 20 domain discussion areas is completed; The user portrait analyzes the current demand of the user and the future demand of the user by extracting user-related personalized information; Wherein the user viewpoint mining is used for mining user viewpoints of product comments, and plays a very important role in discovering potential consumer groups; The visual platform can improve the productivity to the maximum extent, and maximize the value of information. According to the invention, the entity in the user comment and the viewpoint for the entity can be accurately extracted, the valueof the user comment data can be effectively utilized, and the intelligent level of the existing marketing system is greatly improved.
Description
technical field [0001] The invention discloses a user evaluation point mining system based on intelligent marketing, specifically in the technical field of marketing. Background technique [0002] With the advent of artificial intelligence technology, the new "smart +" era is gradually replacing the "Internet +" era. Faced with the sudden rise of emerging technologies, people from all walks of life are swarming at the intersection of the next era. Marketers are also one of them. How to seize the opportunities of the times through the integration of advanced artificial intelligence technology and marketing strategies, and realize "intelligent marketing" has become a common topic for all marketers. So what is intelligent marketing? Intelligent marketing is human-centered, based on big data and artificial intelligence technology, with creativity as the core, content as the basis, and marketing as the essential purpose of consumer personalized marketing, to achieve the perfect ...
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IPC IPC(8): G06F17/27G06F16/2458G06F16/951G06F16/9535G06Q30/02
CPCG06Q30/0201G06F40/30
Inventor 徐渥明
Owner 上海四宸软件技术有限公司