An advertisement two-dimensional code drainage method
A two-dimensional code and advertising technology, applied in marketing and other directions, can solve problems such as difficult to analyze advertising effect, difficult to adjust advertising policy, difficult to obtain audience, etc., to achieve the effect of convenient tracking and evaluation of advertising effect
Inactive Publication Date: 2019-05-07
河北三川科技有限公司
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Problems solved by technology
[0003] At present, by scanning the QR code of the merchant, the audience can obtain the product, service information and contact information of the merchant, and can also be guided to the merchant's website; but it is difficult for the advertiser to know which regions the audience comes from, as well as the frequency of visits and age group and other information, it is more difficult to analyze the effect of advertising, and it is difficult to adjust the advertising policy
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[0022] Reference will now be made in detail to the exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, the same numerals in different drawings refer to the same or similar elements unless otherwise indicated. The implementations described in the following exemplary examples do not represent all implementations consistent with the present invention. Rather, they are merely examples of apparatuses and methods consistent with aspects of the invention as recited in the appended claims.
[0023] figure 1 It is a flow chart of an advertising QR code drainage method shown according to an exemplary embodiment; figure 1 As shown, the present invention provides a method for advertising two-dimensional code drainage, including the following steps:
[0024] The server returns the drainage QR code with terminal code and drainage code to the terminal;
[0025] The user scans the draina...
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The invention relates to an advertisement two-dimensional code drainage method. The advertisement two-dimensional code drainage method comprises the following steps that a server returns a drainage two-dimensional code with a terminal code and a drainage code to a terminal; And the user scans the drainage two-dimensional code, and the server records the access times of the terminal code and the two-dimensional code. The method further comprises the step that the terminal requests an advertisement from the server side, and the terminal records the terminal code of the request advertisement. Inthe invention, a user scans the drainage two-dimensional code, and the server records the access times of the terminal code and the two-dimensional code. Different drainage two-dimensional codes are generated for each advertisement according to the terminal codes, the user information and the access frequency of the two-dimensional codes can be recorded, and an advertiser can track and evaluate the advertisement putting effect conveniently.
Description
technical field [0001] The invention belongs to the technical field of advertising, and in particular relates to an advertising two-dimensional code drainage method. Background technique [0002] With the rapid development of the mobile Internet, mobile technology is also being updated and upgraded at an unprecedented speed and scale. Among the diversified distribution channels, digital advertising has become the most popular distribution channel for current advertisers, accounting for 38.8%. Boosted by the rapid development of the mobile Internet, mobile advertising has gradually become the main force in the advertising market, accounting for 21.7%, accounting for a large proportion of digital advertising. However, due to the fragmented nature of mobile media, how to focus on users' attention has become a necessary consideration for advertising. [0003] At present, by scanning the QR code of the merchant, the audience can obtain the product, service information and conta...
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Inventor 王彦芳王飞刘正华张宁宁
Owner 河北三川科技有限公司