Information pushing method and device, electronic equipment and computer readable storage medium

Abstract

The embodiment of the invention discloses an information pushing method and device, electronic equipment and a computer readable storage medium. The method comprises the steps of acquiring a to-be-recognized face image of a customer in a store; determining interested commodity information and personal social account information of a target customer contained in the to-be-identified face image based on the to-be-identified face image and a customer information database; generating to-be-pushed information according to the interested commodity information of the target customer; and sending theto-be-pushed information to the terminal equipment of the target customer based on the personal social account information of the target customer. Through the scheme, the interested commodities of thetarget customer can be speculated based on the interested commodity information of the target customer; and if yes, the to-be-pushed information generated based on the interested commodity information of the target customer is more targeted, so that the content pushed by the to-be-pushed information is more accurate, the actual requirements of the customer can be better met, and the offline shopping experience of the user is improved.

Description

technical field [0001] The embodiments of the present invention relate to the technical field of information processing, and in particular, relate to an information pushing method, device, electronic equipment, and computer-readable storage medium. Background technique [0002] In the prior art, when a user is shopping in a store in a shopping mall, the clerk of the store usually provides relevant services for the user, such as recommending some commodity information. However, since the clerk does not know the preferences of each user, usually the The clerk subjectively judges the products that the user may like, and introduces the product information to the user. Through the above method, the product information introduced by the clerk to the user is inaccurate, and the offline shopping experience of the user is reduced. [0003] During the specific implementation process, the inventor found that there is a problem in the prior art that only the clerk of the store can infor...

AI Technical Summary

Problems solved by technology

[0002] In the prior art, when a user is shopping in a store in a shopping mall, the clerk of the store usually provides relevant services for the user, such as recommending some commodity information. However, since the clerk does not know the preferences of each user, usually the The clerk subjectively judges the products that the user may like, and introduces the product information to the user. Through the above method, the product information introduced by the clerk to the user is inaccurate, which reduces the user's offline shopping experience.

[0003] During the specific implementation process, the inventor found that there is a problem in the prior art that only the clerk of the store can inform the user of the new dynamic information of the store, which reduces the user's offline shopping experience

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