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Internet advertisement alliance system based on a block chain

An Internet advertising and blockchain technology, applied in the advertising field, can solve the problems of easy forgery, low bargaining power for medium and small traffic, and non-traceability.

Active Publication Date: 2019-05-31
广联储区块链科技(深圳)有限公司
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] However, in the existing digital advertising industry, there are many problems in the intermediate links of advertising delivery, high cost of advertising, opaque and untraceable advertising data, easy to falsify, long-tail traffic cannot be realized, and low bargaining power of small and medium traffic owners.

Method used

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  • Internet advertisement alliance system based on a block chain
  • Internet advertisement alliance system based on a block chain
  • Internet advertisement alliance system based on a block chain

Examples

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Embodiment Construction

[0030] The present invention will be further described in detail below in conjunction with the drawings and embodiments. It is particularly pointed out that the following examples are only used to illustrate the present invention, but do not limit the scope of the present invention. Similarly, the following embodiments are only part of the embodiments of the present invention, but not all of them. All other embodiments obtained by a person of ordinary skill in the art without creative work shall fall within the protection scope of the present invention.

[0031] The present invention provides a blockchain-based Internet advertising alliance system, which can achieve low-cost advertising in intermediate links, transparent and traceable advertising data, not easy to falsify, realizable long-tail traffic, and high bargaining power for medium and small traffic.

[0032] See figure 1 with figure 2 , figure 1 It is a schematic structural diagram of an embodiment of the Internet advertis...

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PUM

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Abstract

The invention discloses an Internet advertisement alliance system based on a block chain, and the system comprises an advertisement platform subsystem, a settlement center subsystem, and a block chainsubsystem, and the advertisement platform subsystem is used for the putting and distribution of Internet advertisements, and the butt joint of the advertisement platform subsystems and a sub-advertisement platform. Settlement center subsystem, the advertisement data collection subsystem is used for collecting and storing advertisement data reported by the advertisement platform subsystem; whereinthe advertisement data is sent to the blockchain subsystem, a reward is settled for the traffic master according to the contribution of each traffic master, the settled reward together with the unique identifier of the advertisement data can be pushed to the blockchain subsystem in one blockchain transaction, and the blockchain subsystem is used for verifying and accounting the transaction and deploying and executing the advertisement transaction intelligent contract. By means of the mode, the advertising intermediate links are few in advertising, low in cost, transparent and traceable in advertising data, not prone to counterfeiting, variable in long-tail flow and high in medium-small flow main bargaining capacity.

Description

Technical field [0001] The present invention relates to the field of advertising technology, in particular to a blockchain-based Internet advertising alliance system. Background technique [0002] Digital advertising means that the carrier for presenting advertising content is digital media. [0003] The emergence of digital media has brought about fundamental and important changes in the goals of digital advertising. Network technology allows advertising to provide a series of two-way communication and measurement possibilities in its unique way. These changes fundamentally redefine the expectations of advertising in the digital age. [0004] However, the existing digital advertising industry has many problems such as high advertising costs in the intermediate stages of advertising, opaque advertising data that cannot be traced and easily forged, long-tail traffic cannot be realized, and small and medium traffic main bargaining power is low. Summary of the invention [0005] In vi...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06Q20/40G06Q40/04
CPCY02D10/00
Inventor 张杰陈楚峰
Owner 广联储区块链科技(深圳)有限公司
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